Vol. 3 No. 2 (2026): July

View Vol. 3 No. 2 (2026): July

The July 2026 issue of the Jurnal Bisnis dan Kewirausahaan (JBK) presents a diverse collection of articles exploring significant developments and research in the fields of Entrepreneurship and Management. This issue highlights practical applications and theoretical advances in these areas, particularly in the context of digital transformation and labor productivity.

Published: 2026-07-14

Articles

  • Big Data Utilization and Online Promotion Strategy Impacting Customer Satisfaction Through Digital Experience and Buying Decision West Java

    Indra Surya Permana Permana, Ahmad Ngiliyun (Author)
    92-108
    DOI: https://doi.org/10.71154/hme4zt95

  • Financial Technology Utilization and Budgeting Discipline Affecting Sustainability Performance through Financial Inclusion in Indonesian Handicraft MSMEs

    Yuni Utami, Yanti Puji Astutie (Author)
    109-125
    DOI: https://doi.org/10.71154/vta3zc35

  • Sustainable Financial Management in MSMEs: A Qualitative Study of Green Business Adaptation in Indonesia

    Syahrul Syarifudin, Dendi Purnama (Author)
    126-144
    DOI: https://doi.org/10.71154/wsvhe377

  • Factors Driving Tax Compliance Among SMEs: A Systematic Literature Review

    Muhammad Wildan Basri, Diah Ilmi Rizqiana (Author)
    145-157
    DOI: https://doi.org/10.71154/658xsj17

  • Extending UTAUT2 to Examine QRIS Adoption Behavior in Traditional Retail Markets

    Rizka Putri Rahayu, Eka Sari Amalia (Author)
    158-170
    DOI: https://doi.org/10.71154/8m300r70

  • Understanding Consumer Purchase Decisions on TikTok Shop: The Role of Digital Trust Mediation in Live Streaming and Customer Engagement

    Yasir Hudzaifah, Joko (Author)
    171-179
    DOI: https://doi.org/10.71154/kdrtew96

  • Social media marketing strategies for SMEs in Indonesia: A systematic literature review

    Fajar Adi Prakoso, Nurul Sriminarti (Author)
    180-186
    DOI: https://doi.org/10.71154/48ef1f06

  • The Influence of Website Quality, Perceived Ease of Use, and Consumer Trust on Purchase Decisions among Shopee Users in Kebumen Regency.

    Hanwinartha Haryono, Ibnu Khafi, Agustin Riyan Pratiwi (Author)
    187-199
    DOI: https://doi.org/10.71154/gpytsv60