Vol. 3 No. 1 (2026): March

View Vol. 3 No. 1 (2026): March

The March 2026 issue of the Jurnal Bisnis dan Kewirausahaan (JBK) presents a diverse collection of articles exploring significant developments and research in the fields of Entrepreneurship and Management. This issue highlights practical applications and theoretical advances in these areas, particularly in the context of digital transformation and labor productivity.

Published: 2026-03-14

Articles

  • The Influence of Work Competence, Work Motivation and Work Discipline on Employee Performance (Empirical Study at Trio Plaza Magelang)

    Sammy Rifah Sihombing, Dian Marlina Verawati, Axel Giovanni Giovanni (Author)
    1-12
    DOI: https://doi.org/10.71154/6fkh0270

  • Navigating AI-Driven Workplaces: Human Resource Practices Shaping Generation Z Employees’ Work Experiences

    Mella Mardayanti, Dian Priatiningsih (Author)
    13-26
    DOI: https://doi.org/10.71154/0299f463

  • Employee Engagement and Digital Leadership with Brand Advocacy Mediation on Marketing Performance

    Nurdhania Rahayu Rahayu, Dinda Amalia Amalia (Author)
    27-44
    DOI: https://doi.org/10.71154/htz56990

  • Financial And Marketing Performance Of Smes In Indonesia: A Systematic Literatur Review

    Indra Rachmawati, Gita Rahmadani (Author)
    45-55
    DOI: https://doi.org/10.71154/g4w3ah40

  • Empowering Bioentrepreneurship through the Utilization of Rambutan Peel Active Compounds as Hand Sanitizer

    Kelsha Berliana Rifty, Bryan Verdhatama (Author)
    56-63
    DOI: https://doi.org/10.71154/yyksgb92

  • Green Training and Sustainable Performance: The Mediating Role of Employee Engagement among PT. Holcim Indonesia Employees

    Purwatiningsih Purwatiningsih, Bahtiar Efendi Efendi (Author)
    64-71
    DOI: https://doi.org/10.71154/p8awdr08

  • The Role of Promotion and Service Quality in Shaping Customer Loyalty: The Mediating Effect of Customer Satisfaction in Service Industries

    Balthazar Kambuaya, Yohanes Rante (Author)
    72-80
    DOI: https://doi.org/10.71154/evmfje68

  • Analysis of Product Differentiation on Customer Satisfaction and The Effect on Customer Loyalty at Jomtea Batam

    Raudhatul Fauziah, Shinta Wahyu Hati (Author)
    81-91
    DOI: https://doi.org/10.71154/181z7j86