Focus and Scope

Jurnal Bisnis dan Kewirausahaan is a peer-reviewed academic journal that publishes high-quality original research, empirical studies, and theoretical contributions in the fields of business, management, and entrepreneurship. The journal aims to provide a scholarly platform for researchers, academics, and practitioners to share knowledge, insights, and innovations that enhance the understanding of business development, entrepreneurial activities, and organizational performance in various contexts.

The journal particularly encourages interdisciplinary research that integrates management perspectives with entrepreneurial practices at organizational, national, and global levels. Jurnal Bisnis dan Kewirausahaan welcomes scholarly contributions from researchers and practitioners from all countries.

The scope of the journal includes, but is not limited to, the following areas:

1. Strategic and Operational Management
   Research on business strategy, organizational planning, operational efficiency, and performance management.
2. Financial Management and Investment
   Topics related to corporate finance, financial decision-making, investment analysis, and financial performance.
3. Small and Medium Enterprises (SMEs) Development
   Studies on SME growth, competitiveness, resilience, and sustainability in various economic sectors.
4. Innovation and Entrepreneurship
   Research on entrepreneurial behavior, business innovation, startup development, and opportunity recognition.
5. Human Resource Management and Leadership
   Topics covering talent management, leadership, decision-making, organizational behavior, and employee performance.
6. Marketing and Consumer Behavior
   Studies addressing marketing strategies, branding, digital marketing, and consumer decision-making processes.
7. Digital Business and E-Commerce
   Research focusing on digital entrepreneurship, e-commerce, online business models, and technology adoption.
8. Corporate Governance and Business Ethics
   Topics related to governance structures, ethical practices, accountability, and organizational transparency.
9. Sustainable and Social Entrepreneurship
   Research on sustainable business practices, social entrepreneurship, corporate social responsibility (CSR), and environmental impact.
10. Technology in Business and Management
    Studies on digital transformation, information systems, fintech, and the role of technology in business innovation.

Jurnal Bisnis dan Kewirausahaan prioritizes manuscripts that demonstrate methodological rigor, theoretical contribution, practical relevance, and clear implications for business and entrepreneurship practices.