Peran Orientasi Inovasi terhadap Kinerja UMKM yang Dimoderasi oleh Intensitas Persaingan

Penulis

  • Abu Naim Universitas Muhammadiyah A.R. Fachruddin Penulis
  • Rina Ambarwati Universitas Muhammadiyah A.R.Fachruddin Penulis
  • Ervina Yennie Permananingrum Universitas Muhammadiyah A.R.Fachruddin Penulis
  • Ilwin Hadi Universitas Muhammadiyah A.R.Fachruddin Penulis
  • Ahmad Pauji Universitas Muhammadiyah A.R.Fachruddin Penulis

DOI:

https://doi.org/10.71154/bwvnqf22

Kata Kunci:

Orientasi Inovasi, Kinerja UMKM, Intnesitas Persaingan

Abstrak

Tujuan penelitian ini adalah untuk menentukan apakah Orientasi Inovasi (IO) memiliki dampak terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) yang dimoderasi oleh Intensitas Persaingan (CI) di sektor makanan dan minuman di Indonesia. Sampel penelitian terdiri dari 100 pelaku UMKM. Pengumpulan sampel dilakukan melalui kuesioner online. Analisis yang digunakan dalam penelitian ini menggunakan Smart PLS 3.0. Hasil menunjukkan bahwa IO memiliki dampak positif langsung terhadap kinerja UMKM, namun CI tidak memiliki dampak positif langsung dan tidak memoderasi kinerja UMKM. Temuan ini memberikan panduan yang dapat diterapkan bagi pemilik UMKM dan pembuat kebijakan bahwa mendorong inovasi melalui sistem dukungan internal dan responsivitas pasar dapat menghasilkan manfaat kinerja yang nyata, bahkan dalam lingkungan yang sangat kompetitif.

Unduhan

Data unduhan tidak tersedia.

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Unduhan

Diterbitkan

2025-11-15

Terbitan

Vol 2 No 3 (2025): November

Bagian

Articles

Lisensi

Hak Cipta (c) 2025 Jurnal Bisnis dan Kewirausahaan

Creative Commons License

Artikel ini berlisensi Creative Commons Attribution 4.0 International License.

Cara Mengutip

Naim, A., Ambarwati, R. ., Permananingrum, E. Y. ., Hadi, I. ., & Pauji, A. . (2025). Peran Orientasi Inovasi terhadap Kinerja UMKM yang Dimoderasi oleh Intensitas Persaingan. Jurnal Bisnis Dan Kewirausahaan, 2(3), 201-208. https://doi.org/10.71154/bwvnqf22