Mengeksplorasi Praktik Manajemen Operasional pada UMKM Kreatif di Jakarta: Studi Kualitatif tentang Strategi Efisiensi
DOI:
https://doi.org/10.71154/wp7w9f41Kata Kunci:
Kemampuan Beradaptasi, UMKM Kreatif, Manajemen Operasional, Pemanfaatan Sumber DayaAbstrak
Studi ini mengeksplorasi bagaimana usaha mikro, kecil, dan menengah (UMKM) kreatif di Jakarta mengelola operasional mereka melalui praktik adaptif dan interpretatif. Dengan menggunakan pendekatan kualitatif yang berlandaskan paradigma interpretatif, data dikumpulkan melalui wawancara mendalam dan observasi terhadap pemilik UMKM dan praktisi kreatif. Temuan penelitian mengungkapkan bahwa manajemen operasional di UMKM kreatif bergantung pada struktur hibrida yang menggabungkan koordinasi informal, kolaborasi berbasis kepercayaan, dan pembelajaran adaptif. Pemanfaatan sumber daya dicirikan oleh improvisasi dan kapabilitas relasional, sementara adaptabilitas operasional mencerminkan penginderaan dinamis dan rekonfigurasi proses. Integrasi Teori Manajemen Operasi, Pandangan Berbasis Sumber Daya, dan Teori Kapabilitas Dinamis memberikan perspektif multidimensi untuk memahami bagaimana kreativitas dan efisiensi hidup berdampingan. Studi ini menyimpulkan bahwa efektivitas operasional di UMKM kreatif muncul dari interaksi struktur, orkestrasi sumber daya, dan adaptabilitas, yang ditopang oleh keterikatan sosial budaya dan transformasi digital. Penelitian ini berkontribusi pada pengayaan teoretis dalam manajemen operasional dan menawarkan implikasi praktis bagi para pembuat kebijakan dan wirausahawan yang berupaya memperkuat ekonomi kreatif di pasar negara berkembang.
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