Vol. 2 No. 2 (2025): July

View Vol. 2 No. 2 (2025): July

The International Journal Business and Entrepreneurship (IJBAE), Vol. 2, Number 2, July 2025 edition, serves as a forum for scholarly publications focusing on global business and entrepreneurship issues. The journal presents quality articles from academics, researchers, and practitioners exploring various dimensions of entrepreneurship, business innovation, marketing strategy, and management dynamics within a global economic context. IJBAE aims to foster critical discussion and practical solutions that can significantly contribute to the development of business theory and practice across various industry sectors, both locally and internationally.

This edition proudly features contributions from authors based in the Philippines, Thailand, Turkey, Morocco and Indonesia, reflecting the journal's ongoing commitment to fostering diverse academic perspectives and international collaboration.

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Published: 2025-07-15

Articles

  • Financial Management Practices Among Micro-Scale Business Owners in Purbalingga

    Aning Fitriana, Nugroho Budi Wirawan (Author)
    70-80
    DOI: https://doi.org/10.71154/e80szq24

  • From Sensing to Reconfiguring: A Theoretical Framework of Dynamic Capabilities in Social Media Marketing Strategy

    Clara Santos, Miguel Herrera, Bianca Rivera (Author)
    81-93
    DOI: https://doi.org/10.71154/xmrave58

  • The Mediating Role of Technological Capability between Social Media Marketing and MSMEs Performance

    Hendri Herman, Altug Ocak (Author)
    94-102
    DOI: https://doi.org/10.71154/5b2ks962

  • Market Shaping Strategies in Emerging Markets: A Critical Synthesis

    Yasir Hudzaifah, Indra Surya Permana Permana (Author)
    103-117
    DOI: https://doi.org/10.71154/de8jxe46

  • Business Model Innovation in the Era of Digital Transformation

    Nattapong Srisuwan, Kanya Phromphisute (Author)
    118-126
    DOI: https://doi.org/10.71154/7mf1nq89

  • Sustainability-as-a-Service: Conceptualizing Value Co-Creation in Evolving Service Ecosystems

    Youssef El Mansouri Mansouri, Amina Zahidi Zahidi, Karim Boulif Boulif (Author)
    127-139
    DOI: https://doi.org/10.71154/xgj7n425