Vol. 2 No. 2 (2025): July

The International Journal Business and Entrepreneurship (IJBAE), Vol. 2, Number 2, July 2025 edition, serves as a forum for scholarly publications focusing on global business and entrepreneurship issues. The journal presents quality articles from academics, researchers, and practitioners exploring various dimensions of entrepreneurship, business innovation, marketing strategy, and management dynamics within a global economic context. IJBAE aims to foster critical discussion and practical solutions that can significantly contribute to the development of business theory and practice across various industry sectors, both locally and internationally.
This edition proudly features contributions from authors based in the Philippines, Thailand, Turkey, Morocco and Indonesia, reflecting the journal's ongoing commitment to fostering diverse academic perspectives and international collaboration.