Reframing Stakeholder Salience in Digital Ecosystems: Toward Inclusive Corporate Decision-Making

Authors

  • Larissa Monteiro Alves Alves Universidade Federal de Uberlândia Author
  • Rafael Henrique da Costa Costa Universidade Federal de Uberlândia Author

DOI:

https://doi.org/10.71154/1tm13k15

Keywords:

Algorithmic Power, Digital Ecosystems, Inclusive Governance, Stakeholder Salience

Abstract

The acceleration of digital transformation has profoundly reshaped stakeholder dynamics, challenging traditional assumptions of stakeholder salience theory. This conceptual paper revisits the classic framework of power, legitimacy, and urgency, proposing a reconceptualisation suited for digital ecosystems. It argues that digitalisation introduces new sources of stakeholder influence, including algorithmic visibility, data control, and network interconnectivity, which redefine salience hierarchies. Drawing upon interdisciplinary perspectives from stakeholder theory, digital governance, and organisational communication, the study develops the notion of digital salience—a dynamic construct reflecting the fluidity of influence in online environments. The paper further explores how inclusive corporate decision-making processes, grounded in transparency and participatory governance, can enhance organisational adaptability and legitimacy in data-driven contexts. The discussion highlights the need for ethical and collaborative frameworks capable of addressing power asymmetries inherent in digital ecosystems. Overall, this research provides theoretical and managerial insights into reframing stakeholder salience for the digital age, bridging classical stakeholder theory with contemporary realities of algorithmic governance and networked stakeholder engagement.

Downloads

Download data is not yet available.

References

Aaltonen, K., & Turkulainen, V. (2018). Creating value in project stakeholder networks: The role of relational mechanisms. International Journal of Project Management, 36(7), 978–991. https://doi.org/10.1016/j.ijproman.2018.01.006

Bolisani, E., & Bratianu, C. (2022). The interplay between digital transformation and knowledge management: A framework of dynamic interaction. Journal of Knowledge Management, 26(5), 1161–1180. https://doi.org/10.1108/JKM-12-2021-0937

Castelló, I., Etter, M., & Årup Nielsen, F. (2021). Strategies of legitimacy through social media: The networked strategy. Journal of Business Ethics, 170(2), 295–311. https://doi.org/10.1007/s10551-019-04375-2

Coombs, W. T., & Holladay, S. J. (2018). The paracrisis: The challenges created by publicly managing crisis prevention. Public Relations Review, 44(1), 1–9. https://doi.org/10.1016/j.pubrev.2017.10.003

Crane, A., Matten, D., Glozer, S., & Spence, L. J. (2021). Business ethics: Managing corporate citizenship and sustainability in the age of globalization (5th ed.). Oxford University Press.

Etzion, D., & Goodman, J. (2022). Temporal dynamics in stakeholder activism: Speed, timing, and momentum in digital contexts. Academy of Management Review, 47(3), 451–474. https://doi.org/10.5465/amr.2020.0208

Floridi, L. (2019). Establishing the rules for building trustworthy AI. Nature Machine Intelligence, 1(6), 261–262. https://doi.org/10.1038/s42256-019-0055-y

Freeman, R. E., Phillips, R., & Sisodia, R. (2020). Tensions in stakeholder theory. Business & Society, 59(2), 213–231. https://doi.org/10.1177/0007650318773750

Frooman, J. (1999). Stakeholder influence strategies. Academy of Management Review, 24(2), 191–205. https://doi.org/10.5465/amr.1999.1893928

Granados, N., Gupta, A., & Kauffman, R. J. (2023). Digital transparency and algorithmic accountability: Rethinking corporate responsibility. Information Systems Journal, 33(1), 44–66. https://doi.org/10.1111/isj.12376

Hasanah, Y. N., Anggraeni, O., Suwali, S., Kusnaman, D., Hasibuan, R. R., & Efendi, B. (2025). Entrepreneurial Marketing and Marketing Performance in Gen Z Entrepreneurs: Exploring the Mediating Pathways to Entrepreneurial Resilience. Journal of Ecohumanism, 4(1), 3583-3602.

Hasibuan, R. R., & Najmudin, N. (2024). Content Marketing, Customer Engagement On Marketing Performance Mediated By Digital Marketing In Batik Msmes In Banyumas Regency. International Journal of Economics, Business and Innovation Research, 3(03), 287-304.

Hasibuan, R. R. H., Suliyanto, S., & Novandari, W. (2025). PENGGUNAAN SOSIAL MEDIA PEMASARAN DAN KEMAMPUAN DIGITAL TERHADAP KINERJA PEMASARAN MELALUI PERSEPSI IKLAN SEBAGAI VARIABEL MEDIATING. In Prosiding Seminar Nasional Ekonomi Bisnis (Vol. 3, No. 01, pp. 317-341).

Hasibuan, R. R., Novandari, W., & Setyanto, R. P. (2024). The role of digital literacy on the social media performance of batik MSMEs with digital capability as an intervening variable. International Journal of Business and Quality Research, 2(03), 39-54.

Hasibuan, R.R., Suliyanto, S. & Novandari, W. (2025). Bridging Digital Marketing and Tourism Development: The Role of Social Media Marketing in Enhancing Business Performance. African Journal of Hospitality, Tourism and Leisure, 14(2):351- 360. https://doi.org/10.46222/ajhtl.19770720.616

Hasibuan, R. R., Suliyanto, & Novandari, W. (2025). CELEBRITY ENDORSEMENT, PERCEIVED AI INTELLIGENCE, AND DIGITAL FIRM INTIMACY: A MIXED-METHODS STUDY ON SOCIAL MEDIA PURCHASE DECISIONS. Veredas Do Direito, 22(2), e3086. https://doi.org/10.18623/rvd.v22.n2.3086

Helmond, A. (2019). The platformisation of the web: Making web data platform ready. Social Media + Society, 5(2), 1–11. https://doi.org/10.1177/2056305119849496

Kaplan, A. M., & Haenlein, M. (2022). Rethinking the digital world: How digital transformation reshapes society and organisations. Business Horizons, 65(6), 757–769. https://doi.org/10.1016/j.bushor.2022.05.001

Kujala, J., Lehtimäki, H., & Freeman, R. E. (2022). Stakeholder value creation in the digital age: Toward a new theory of value. Journal of Business Ethics, 180(4), 939–954. https://doi.org/10.1007/s10551-021-04888-2

Leonardi, P. M. (2021). COVID-19 and the new technologies of organising: Digital exhaust, digital footprints, and artificial intelligence in the wake of remote work. Journal of Management Studies, 58(1), 247–251. https://doi.org/10.1111/joms.12648

Lyon, D. (2022). Surveillance culture: Engagement, exposure, and ethics in digital society. The Information Society, 38(3), 171–183. https://doi.org/10.1080/01972243.2021.1958472

Madsen, D. Ø., & Stenheim, T. (2022). Big data, algorithmic power, and strategic management: A review and research agenda. Management Review Quarterly, 72(3), 671–697. https://doi.org/10.1007/s11301-021-00231-4

Martin, K. (2022). Ethical implications of data-driven business models: The case of algorithmic decision-making. Journal of Business Research, 145, 145–157. https://doi.org/10.1016/j.jbusres.2022.02.039

Meyer, K. E., Li, C., & Schotter, A. (2022). Managing the digital transformation of multinational enterprises: Global strategy and firm capabilities. Journal of World Business, 57(1), 101263. https://doi.org/10.1016/j.jwb.2021.101263

Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22(4), 853–886. https://doi.org/10.5465/amr.1997.9711022105

Nambisan, S., Zahra, S. A., & Luo, Y. (2019). Global platforms and ecosystems: Implications for international business theories. Journal of International Business Studies, 50(9), 1464–1486. https://doi.org/10.1057/s41267-019-00262-4

Prasetya, V., Purnamasari, M. S., Oki, O. A., & Reza, R. R. H. (2024). Impact of green Marketing mediating brand love on purchasing decisions for batik MSME products in Central Java. Jurnal Riset Ekonomi Manajemen (REKOMEN), 7(1), 218-232.

Schneider, T., & Sachs, S. (2023). Legitimacy work in digital environments: Managing stakeholder perceptions in the age of algorithmic visibility. Business & Society, 62(2), 409–437. https://doi.org/10.1177/00076503221082091

Scholz, T. (2017). Uberworked and underpaid: How workers are disrupting the digital economy. Polity Press.

Spence, L. J. (2021). Responsible business in the digital age: Rethinking ethics and accountability. Journal of Business Ethics, 170(4), 543–558. https://doi.org/10.1007/s10551-020-04529-7

Srivastava, S. C. (2023). From data to value: Conceptualising data capital in digital ecosystems. Information & Management, 60(4), 103747. https://doi.org/10.1016/j.im.2023.103747

Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331

Van der Linden, S. (2020). The social-psychological determinants of issue urgency: Applying stakeholder theory to social media. Journal of Business Research, 109, 167–177. https://doi.org/10.1016/j.jbusres.2019.11.025

Van der Linden, S., & Brehm, J. (2023). Ethical AI governance: From compliance to co-creation in stakeholder management. Business Horizons, 66(3), 315–325. https://doi.org/10.1016/j.bushor.2022.12.008

Van der Meer, T. G. L. A., & Verhoeven, J. W. M. (2022). Digital stakeholder influence in corporate crises: Rethinking power and legitimacy. Public Relations Review, 48(4), 102236. https://doi.org/10.1016/j.pubrev.2022.102236

Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. PublicAffairs.

Published

2025-11-15

Issue

Section

Articles

How to Cite

Alves, L. M. A., & Costa, R. H. da C. (2025). Reframing Stakeholder Salience in Digital Ecosystems: Toward Inclusive Corporate Decision-Making. International Journal Business and Entrepreneurship, 2(3), 193-206. https://doi.org/10.71154/1tm13k15

Similar Articles

1-10 of 14

You may also start an advanced similarity search for this article.