The Influence Of Ad Types And Advertising Platforms On Marketing Effectiveness

Authors

  • R. Satria Setyanugraha Setyanugraha Universitas AMIKOM Purwokerto Author
  • Desti Ambarwati Ambarwati Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja Author
  • Ridha Nurshofa Maulana Maulana Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja Author
  • Rieliphia Meilinda Meilinda Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja Author
  • Septiani Putri Putri Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja Author
  • Zakaria Agusman Agusman Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja Author

DOI:

https://doi.org/10.71154/y8rsrp54

Keywords:

Types of Ads, Advertising Platforms, Marketing Effectiveness, MSMEs

Abstract

This study aims to evaluate and analyze the Influence of Advertising Types and Advertising Platforms on Marketing Effectiveness. In addition, this study also aims to identify whether there is a direct influence between advertising platforms on marketing effectiveness and how the combination of advertising types and advertising platforms can affect overall marketing effectiveness. This study was conducted empirically in Purwakarta Regency to provide specific insights into the dynamics of digital marketing in the Purwakarta Regency area. Data were taken from online questionnaires to respondents, namely MSME actors in Purwakarta Regency. This study uses a quantitative study design with an empirical approach to evaluate the influence of Advertising Types and Advertising Platforms on Marketing Effectiveness in Purwakarta Regency. This study found that advertising types have a significant influence on advertising platforms, indicating that companies should start using higher advertising platforms that tend to be more active in marketing campaigns. This study focuses on two factors that drive marketing effectiveness for MSME actors in Purwakarta Regency. This study integrates empirical analysis in Purwakarta Regency to evaluate the Influence of Advertising Types and Advertising Platforms on Marketing Effectiveness. 

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Published

2025-03-11

Issue

Vol. 2 No. 1 (2025): IJBAE

Section

Articles

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Copyright (c) 2025 International Journal Business and Entrepreneurship

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How to Cite

The Influence Of Ad Types And Advertising Platforms On Marketing Effectiveness. (2025). International Journal Business and Entrepreneurship, 2(1), 29-38. https://doi.org/10.71154/y8rsrp54