PENDAMPINGAN DIGITALISASI UMKM DI KOTA CIREBON: MENINGKATKAN DAYA SAING MELALUI TRANSFORMASI TEKNOLOGI
Kata Kunci:
Digitalisasi, UMKM, Kota Cirebon, Transformasi DigitalAbstrak
Program pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan digitalisasi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Cirebon. Digitalisasi menjadi kunci penting bagi UMKM dalam meningkatkan daya saing, terutama setelah pandemi COVID-19, yang mempercepat pergeseran bisnis ke platform digital. Program ini berfokus pada pelatihan penggunaan teknologi digital, mulai dari pemasaran digital hingga pengelolaan manajemen keuangan berbasis aplikasi. Melalui pendekatan partisipatif, UMKM diberikan pelatihan langsung tentang penggunaan media sosial, e-commerce, dan aplikasi pembayaran digital. Hasil dari program ini menunjukkan adanya peningkatan yang signifikan dalam literasi digital UMKM, yang tercermin dari peningkatan interaksi pelanggan, pertumbuhan penjualan, dan efisiensi operasional. Meskipun demikian, terdapat beberapa tantangan seperti keterbatasan waktu pendampingan dan infrastruktur yang belum merata di beberapa wilayah. Secara keseluruhan, program ini memberikan kontribusi penting dalam mendorong transformasi digital UMKM di Kota Cirebon dan memberikan implikasi pada pengembangan kebijakan digitalisasi yang lebih luas untuk UMKM di Indonesia.
Unduhan
Referensi
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