DIGITAL STRATEGY FOR MAJOR VEGETARIAN SMES: WEBSITE DEVELOPMENT FOR GLOBAL MARKETING
DOI:
https://doi.org/10.71154/6afnrp36Keywords:
market expansion, website development, digital marketingAbstract
This community service project aims to develop a website that can enhance the digital presence and support the market expansion of Utama Vegetarian, a small business that provides high-quality vegetarian food products. The implementation method consists of three main stages: needs analysis, website development using the Wix platform, and training the partner to manage the website independently. The analysis techniques used include semi-structured interviews and direct observations of the business operations to understand the challenges faced by the partner in expanding market reach and managing brand identity. Additionally, secondary data collection was also carried out to assess global trends in the vegan food industry, which supports the development of more effective digital marketing strategies. The outcome of this project is the creation of a user-friendly website with features such as a product catalog, educational articles, and e-commerce integration, which can enhance customer interaction and expand the market of Utama Vegetarian both locally and internationally. Furthermore, the partner now has a practical guide and the skills to manage the website independently, supporting the sustainability and future development of the business. Additionally, the website is designed with features ready for further development, including analytics integration and international payment options, enabling broader expansion into the global market.
Downloads
References
BCC Research. (2022). Vegan food: Global markets (Report No. FOD113A). BCC Research. https://www.bccresearch.com/market-research/food-and-beverage/global-vegan-food-market.html
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. https://cumming.ucalgary.ca/sites/default/files/teams/82/communications/Creswell%202003%20-%20Research%20Design%20-%20Qualitative%2C%20Quantitative%20and%20Mixed%20Methods.pdf
Flick, U. (2022). An introduction to qualitative research. Sage publications. https://order-papers.com/sites/default/files/tmp/webform/order_download/pdf-an-introduction-to-qualitative-research-uwe-flick-pdf-download-free-book-2a466da.pdf
Google & Kelton. (2016). How digital innovations influence consumer expectations [Data set]. Think with Google. https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/consumer-product-research-statistics/
Hartono, B., Fitriana, Y. R., Hapsari, S. N., Syakina, N., & Jati, F. K. K. (2024). Pemberdayaan Masyarakat Desa Daleman Kidul Melalui Rumah Sampah Digital Nawasena Kemala. Aspirasi Masyarakat, 1(1), 34-42.
Huang, Z., & Benyoucef, M. (2017). The effects of social commerce design on consumer purchase decision-making: An empirical study. Electronic Commerce Research and Applications, 25, 40-58. https://doi.org/10.1016/j.elerap.2017.08.003
NielsenIQ. (2024, September 26). Key plant-based market trends 2024. https://nielseniq.com/global/en/insights/analysis/2024/plant-based-trends-2024/
Patton, M. Q. (2014). Qualitative research & evaluation methods: Integrating theory and practice. Sage publications. https://books.google.co.id/books?id=ovAkBQAAQBAJ
Small Business Majority (2023). Digital transformation: Small businesses face obstacles, opportunities in growing their online presence. Small Business Majority. https://smallbusinessmajority.org/sites/default/files/research-reports/small-businesses-face-obstacles-opportunities-growing-online-presence.pdf
Spherical Insights. (2024). Global vegan food market (Report No. SI5374). Spherical Insights. https://www.bccresearch.com/market-research/food-and-beverage/global-vegan-food-market.html
Statista. (2024). Food - Indonesia. Statista. Retrieved October 3, 2024, from https://www.statista.com/outlook/cmo/food/indonesia
Vervology. (2023, August 8). Digital presence: A comprehensive guide for small businesses. https://smallbusinessmajority.org/sites/default/files/research-reports/small-businesses-face-obstacles-opportunities-growing-online-presence.pdf
Wahyuni, D., & Permana, I. S. (2024). Pendampingan digitalisasi UMKM di Kota Cirebon: Meningkatkan daya saing melalui transformasi teknologi. Aspirasi Masyarakat, 1(1), 9-19. https://journal.iconpublisherindonesia.com/index.php/asmara/article/view/13
Yuwono, T., Novandari, W., Suroso, A., & Setyanto, R. P. (2025). The importance of ICT adoption on MSMEs performance: the mediating role of distinctive competencies. Journal of Enterprising Communities: People and Places in the Global Economy. https://doi.org/10.1108/JEC-06-2024-0113
Yuwono, T., Novandari, W., Suroso, A., & Sudarto. (2024). Information and communication technology among MSMEs: Drivers and Barriers. The Eastasouth Management and Business, 3(1), 101–109.
Yuwono, T., Tajudin, T., Triwibowo, R. N., Sefiani, H. N., & Anggaraksa, W. (2024). Pelatihan Digital Marketing dan Pendampingan Legalitas Untuk Mengembangkan Usaha UMKM Entrepreneur Expo UNAIC. Madani: Indonesian Journal of Civil Society, 6(1), 36–42.
Yuwono, T., Triwibowo, R. N., Tajudin, T., & Sefiani, H. N. (2024). Digital Marketing UMKM. UNAIC Press Cilacap.
Zen, Z., Reflianto, Syamsuar, & Ariani, F. (2022). Academic achievement: The effect of project-based online learning method and student engagement. Heliyon, 8(11). https://doi.org/10.1016/j.heliyon.2022.e11509
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Aspirasi Masyarakat
This work is licensed under a Creative Commons Attribution 4.0 International License.
Ciptaan disebarluaskan di bawah 