CHAERUNISA, Danya Rizki Chaerunisa; PRANATA, Sudadi Pranata; PURNAMASARI, Dewi Laily Purnamasari. From Screens to Trust: How Celebrity Endorsements and Environmental Factors Shape Customer Loyalty in Mobile Banking. Jurnal Bisnis dan Kewirausahaan, [S. l.], v. 2, n. 2, p. 106–121, 2025. DOI: 10.71154/1pca2775. Disponível em: https://journal.iconpublisherindonesia.com/index.php/jbk/article/view/62. Acesso em: 8 nov. 2025.