Chaerunisa, D. R. C., Pranata, S. P., & Purnamasari, D. L. P. (2025). From Screens to Trust: How Celebrity Endorsements and Environmental Factors Shape Customer Loyalty in Mobile Banking. Jurnal Bisnis Dan Kewirausahaan, 2(2), 106-121. https://doi.org/10.71154/1pca2775