International Journal Business and Entrepreneurship
type: channel
description: International Journal Business and Entrepreneurship is a scientific journal that focuses on the global study of business and entrepreneurship, covering strategy, innovation, cross-cultural management, as well as social entrepreneurship and startups. This journal is published by CV. Malik Rizki Amanah which is engaged in the field of Journal and Article publication. The journal provides a platform for academics and practitioners to share knowledge on trends, challenges and opportunities in the international business world. With a multidisciplinary approach, the journal contributes to the development of theory and practice relevant to the global business community. The editorial board also welcomes innovative articles that redefine any field of business and management. The editorial board emphasizes that the authors of every article appearing in this journal are fully responsible for its content. International Journal Business and Entrepreneurship is published three times a year, in March, July, and November. Open Submissions Indexed Peer Reviewed Journal title : International Journal Business and Entrepreneurship Frequency : 3 Times a Year DOI : 10.71154 Online ISSN : 3090-7837 Editional in chief : Budi Rahardjo Citation Analysis : Google Scholar, Garuda, Copernicus Publisher : ICON Publisher Published since : 2024
publisher: ICON Publisher
language: en
publication name: International Journal Business and Entrepreneurship
issn: 3090-7837
items: Reconstructing the Business Model Canvas to Promote Sustainability in Community-Based Businesses
items: Reframing Stakeholder Salience in Digital Ecosystems: Toward Inclusive Corporate Decision-Making
items: Revisiting Resource-Based View in the Digital Age: From Tangible Assets to Data Capital
items: Revisiting Dynamic Capabilities in the Digital Era: Toward a Framework of Adaptive Strategic Resilience
items: Strategies to Strengthen the Role of Women in Sustainable Waste Management: a SWOT Study in the Village of Daleman Kidul
items: The Impact of Mobile Banking Services on Customer Loyalty at PT. Bank Syariah(Study of PT. Bank NTB Syariah KCP Lopok)
items: Sustainability-as-a-Service: Conceptualizing Value Co-Creation in Evolving Service Ecosystems
items: Business Model Innovation in the Era of Digital Transformation
items: Market Shaping Strategies in Emerging Markets: A Critical Synthesis
items: The Mediating Role of Technological Capability between Social Media Marketing and MSMEs Performance
items: From Sensing to Reconfiguring: A Theoretical Framework of Dynamic Capabilities in Social Media Marketing Strategy
items: Supply Chain Management in the Era of Industrial Revolution 4.0 in MSMEs
items: Understanding E-Commerce Purchase Drivers in Southeast Asia: The Case of Digital Marketing, Brand Image, and E-WOM on ZALORA in Brunei and Malaysia
items: Financial Management Practices Among Micro-Scale Business Owners in Purbalingga
items: Employee Performance in Yogyakarta: Comparison Between Saturday Workdays and Saturday Holidays
items: Analysis of Conflict Management and Industrial Relations Dispute Resolution Case In Central Java
items: The Influence Of Ad Types And Advertising Platforms On Marketing Effectiveness
items: Exploring the Mediating Role of Innovative Capability between Entrepreneurial Leadership and MSME Performance
items: Investor Reactions to Russia-Ukraine War Years 2022 Using a Bayesian Analysis Approach
items: Analysis Of The Influence Of Work Discipline And Work Motivation On Employee Performance At PT Indomarco Adi Prima Tegal
items: The Effect Of Corporate Social Responsibility And Profitability On Company Value (Study On Manufacturing Companies)
items: The Effects of Customer Satisfaction on Intentions To Stay At MSME In The Covid-19 Endemic In Indonesia
items: Influence of Total Quality Management on Competitive Advantage Through MSME Performance: A Case Study of Food and Beverage MSME in Cilacap District
items: Influence of Financial Literacy on MSME Performance with Financial Inclusion as a Mediation

Reconstructing the Business Model Canvas to Promote Sustainability in Community-Based Businesses
type: item
description: The transformation of the national and regional economic structure has positioned micro, small, and medium enterprises (MSMEs) as key drivers of local economic growth; however, many still rely on conventional business models that neglect sustainability aspects. This study aims to reconstruct the Business Model Canvas (BMC) for tofu-based community industries in Depok and Bogor to integrate social and environmental dimensions within business practices. Using a descriptive qualitative approach and a case study design, data were collected through in-depth interviews, participatory observations, and focus group discussions with tofu producers, community leaders, and relevant stakeholders, complemented by secondary data from official reports and literature. The analysis employed thematic interpretation supported by the Triple Bottom Line framework to identify potential restructuring of BMC components. The findings reveal that existing tofu businesses focus mainly on production and direct sales with limited innovation, weak waste management, and dependence on imported soybeans. The reconstructed BMC emphasizes green partnerships, waste-to-product innovation, eco-branding, and digital marketing strategies that enhance economic resilience and social inclusion. The integration of environmental costs and benefits within the cost and revenue structure demonstrates that sustainability can generate new economic value rather than financial burdens. In conclusion, this study provides a strategic framework for sustainable community-based businesses, contributing to the development of inclusive and environmentally responsible local economies.
subject: Articles
  topic: section
subject: Business Model Canvas
  topic: keywords
subject: Community-Based Industry
  topic: keywords
subject: Sustainable Business
  topic: keywords
creator: Bintang Mukhammad Burhanudin Akbar Akbar
creator: Nugraha Bagoes Soegesty Soegesty
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-11-15
publication date: 2025-11-15
starting page: 207
ending page: 215
doi: 10.71154/m5p31q83

Reframing Stakeholder Salience in Digital Ecosystems: Toward Inclusive Corporate Decision-Making
type: item
description: The acceleration of digital transformation has profoundly reshaped stakeholder dynamics, challenging traditional assumptions of stakeholder salience theory. This conceptual paper revisits the classic framework of power, legitimacy, and urgency, proposing a reconceptualisation suited for digital ecosystems. It argues that digitalisation introduces new sources of stakeholder influence, including algorithmic visibility, data control, and network interconnectivity, which redefine salience hierarchies. Drawing upon interdisciplinary perspectives from stakeholder theory, digital governance, and organisational communication, the study develops the notion of digital salience—a dynamic construct reflecting the fluidity of influence in online environments. The paper further explores how inclusive corporate decision-making processes, grounded in transparency and participatory governance, can enhance organisational adaptability and legitimacy in data-driven contexts. The discussion highlights the need for ethical and collaborative frameworks capable of addressing power asymmetries inherent in digital ecosystems. Overall, this research provides theoretical and managerial insights into reframing stakeholder salience for the digital age, bridging classical stakeholder theory with contemporary realities of algorithmic governance and networked stakeholder engagement.
subject: Articles
  topic: section
subject: Algorithmic Power
  topic: keywords
subject: Digital Ecosystems
  topic: keywords
subject: Inclusive Governance
  topic: keywords
subject: Stakeholder Salience
  topic: keywords
creator: Larissa Monteiro Alves Alves
creator: Rafael Henrique da Costa Costa
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-11-15
publication date: 2025-11-15
starting page: 193
ending page: 206
doi: 10.71154/1tm13k15

Revisiting Resource-Based View in the Digital Age: From Tangible Assets to Data Capital
type: item
description: This conceptual paper revisits the Resource-Based View (RBV) in the context of the digital economy, arguing that data capital has become the primary foundation of competitive advantage. Traditional RBV assumptions about tangible and static resources no longer capture the dynamic nature of digital competition. Through theoretical synthesis and literature integration, the study explores how data-driven capabilities transform the processes of resource accumulation, orchestration, and renewal. The findings highlight that data capital — characterised by scalability, renewability, and relational embeddedness — demands a redefinition of the VRIN framework. Firms gain sustainable advantage not merely by owning data but by transforming it into knowledge through analytics, dynamic capabilities, and digital literacy. The study proposes a new conceptual model, the Data-Based View (DBV), integrating insights from dynamic capabilities theory and ecosystem logic. It contributes to theory by extending RBV into the digital context and offers managerial implications for building data-centric strategies, governance, and human–technology complementarities. While conceptual in nature, this study provides a foundation for future empirical research to measure data capital and test its impact on firm performance. Ultimately, it asserts that the strategic essence of the digital age lies not in asset ownership, but in data orchestration and capability amplification.
subject: Articles
  topic: section
subject: Data Capital
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Dynamic Capabilities
  topic: keywords
subject: Resource-Based View
  topic: keywords
creator: Emily Harper Harper
creator: Liam Thompson Thompson
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-11-15
publication date: 2025-11-15
starting page: 179
ending page: 192
doi: 10.71154/8mawe266

Revisiting Dynamic Capabilities in the Digital Era: Toward a Framework of Adaptive Strategic Resilience
type: item
description: The purpose of this conceptual paper is to revisit and extend the dynamic capabilities theory by integrating it with digital transformation and organisational resilience. Building on Teece’s (2007) foundational framework, this study synthesises recent literature (2018–2024) to conceptualise how sensing, seizing, and reconfiguring capabilities evolve within digitally enabled contexts. The analysis reveals that digital transformation accelerates capability renewal and enhances organisational resilience by fostering continuous learning, data-driven foresight, and adaptive reconfiguration. The paper advances the theoretical understanding that resilience is not a separate construct but an emergent outcome of dynamic processes embedded in digital ecosystems. From a managerial perspective, it highlights that digital infrastructures, leadership cognition, and ambidextrous culture are key enablers of adaptive advantage in volatile environments. This integration contributes to the redefinition of dynamic capabilities as predictive and generative mechanisms rather than reactive routines. The study concludes by proposing directions for future empirical validation, including the operationalisation of digital dynamic capabilities and resilience measures across industries.
subject: Articles
  topic: section
subject: Digital Transformation
  topic: keywords
subject: Dynamic Capabilities
  topic: keywords
subject: Organisational Resilience
  topic: keywords
subject: Strategic Renewal
  topic: keywords
creator: Anna Sophie Meyer Meyer
creator: Mateo Fischer Fischer
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-11-15
publication date: 2025-11-15
starting page: 166
ending page: 178
doi: 10.71154/5pyj8y03

Strategies to Strengthen the Role of Women in Sustainable Waste Management: a SWOT Study in the Village of Daleman Kidul
type: item
description: Waste management in Indonesia has become a pressing environmental issue due to population growth and urbanization. With around 250 million people, Indonesia is the fourth most populous country and the second largest contributor of plastic waste in the world. By 2024, an estimated 19.5 million tons of waste is generated annually, yet only 46.1% is properly managed. Effective management is important to achieve the Sustainable Development Goals (SDGs), particularly responsible consumption and production. Community-based waste management (CBWM) that empowers women is a solution to waste reduction. This research optimizes the role of women in sustainable waste management through a case study of the Nawasena Kemala Digital Waste House in Daleman Kidul Village. A descriptive qualitative method with in-depth interviews, observation, and data triangulation was used. Results showed that women play a central role in collecting, sorting, and processing waste into economically valuable products, but face obstacles such as lack of incentives, training, and community awareness. SWOT analysis revealed strengths of women's active role and community innovation, weaknesses of limited training and facilities, opportunities of policy support and incentives, and threats of lack of participation and funding. Policy implications emphasize the need for incentives, certification training, and gender integration for sustainable waste management at the local level.
subject: Articles
  topic: section
subject: Waste Management
  topic: keywords
subject: Women’s Role
  topic: keywords
subject: Sustainability
  topic: keywords
subject: SWOT
  topic: keywords
creator: Yenny Reiza Fitriana
creator: Asti Purwanti
creator: Sekar Putri Denisa
creator: Nur Amalia Hidayah
creator: Dian Marlina Verawati
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-11-15
publication date: 2025-11-15
starting page: 155
ending page: 165
doi: 10.71154/gz7jw521

The Impact of Mobile Banking Services on Customer Loyalty at PT. Bank Syariah(Study of PT. Bank NTB Syariah KCP Lopok)
type: item
description: Islamic banks in Indonesia have become an alternative for customers, both Muslim and non-Muslim. Islamic banking is regulated by Law No. 21 of 2008 concerning Islamic Banking. This study aims to analyze the influence of mobile banking services on customer loyalty at PT. Bank Syariah (a study of PT. Bank NTB Syariah KCP Lopok). This study uses a quantitative approach with data processing using SPSS. The results of this study indicate that customer loyalty to mobile banking services is influenced by several factors, both statistically significant and insignificant. System security shows a positive influence, although not significant, but remains crucial as a basis for long-term trust. Ease of use is proven to have a significant influence, because intuitive and user-friendly service design encourages comfort and customer engagement. Company credibility also has a positive influence, although not significant, but remains important in building a professional image and indirectly encouraging loyalty. Service speed is a significant factor that strengthens loyalty, because efficiency and responsiveness create a satisfying user experience. Overall, although mobile banking contributes to loyalty, its influence is still limited. Many aspects of loyalty are influenced by other factors such as face-to-face service, emotional connection, and product quality. Therefore, strategies to strengthen customer loyalty need to be implemented holistically, not only through optimizing digital services but also by considering the relationship elements and the overall customer experience. A combination of technological and humanistic approaches is key to building sustainable loyalty in the digital era.
subject: Articles
  topic: section
subject: Bank NTB Syariah
  topic: keywords
subject: Mobile Banking Services
  topic: keywords
subject: Customer Loyalty
  topic: keywords
creator: Yuni Dwi Maulini
creator: Selva Selva
creator: Nurul Hidayati Indra Ningsih
creator: Baiq Reinalda Tri Yunarni
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-11-15
publication date: 2025-11-15
starting page: 140
ending page: 154
doi: 10.71154/yndjnr60

Sustainability-as-a-Service: Conceptualizing Value Co-Creation in Evolving Service Ecosystems
type: item
description: This conceptual paper advances the integration of sustainability and Service-Dominant Logic (S-D Logic) by proposing the notion of "Sustainability-as-a-Service." Drawing on institutional theory, complexity science, and value co-creation literature, the paper develops a multi-dimensional framework that situates sustainability as an emergent, co-created property of evolving service ecosystems. The framework comprises three interdependent dimensions: institutional orchestration, ecosystem adaptability, and sustainability value realization. These are enacted through four core capabilities—alignment, reconfiguration, capacity, and sensemaking—operating across macro, meso, and micro levels. Sustainability is thus reframed not as an outcome but as a performative process embedded in recursive service interactions and governed by dynamic institutional arrangements. Two illustrative tables explicate the constructs and levels of capability application. The discussion highlights theoretical, managerial, and policy implications, including opportunities for future empirical research. This paper contributes to midrange theory development in S-D Logic and offers a pathway for embedding sustainability within systemic design and practice. It reorients sustainability from compliance to co-creation, and from measurement to meaning.
subject: Articles
  topic: section
subject: Adaptability
  topic: keywords
subject: Co-creation
  topic: keywords
subject: Institutions
  topic: keywords
subject: Sustainability
  topic: keywords
creator: Youssef El Mansouri Mansouri
creator: Amina Zahidi Zahidi
creator: Karim Boulif Boulif
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-07-15
publication date: 2025-07-15
starting page: 127
ending page: 139
doi: 10.71154/xgj7n425

Business Model Innovation in the Era of Digital Transformation
type: item
description: This study presents a systematic literature review (SLR) that explores the dynamic interplay between Business Model Innovation (BMI) and Digital Transformation (DT). Drawing on a curated selection of 11 peer-reviewed articles published in leading journals, this review identifies theoretical foundations, methodological patterns, and thematic trends that shape current scholarship at the intersection of BMI and DT. The findings reveal that digital transformation acts as a strategic catalyst that compels firms to reconfigure value creation, delivery, and capture mechanisms, leading to novel business model configurations. Three dominant BMI pathways in digital contexts are identified: enhancement of existing models, extension through digital platforms, and disruptive creation of entirely new value logics. The literature demonstrates a strong reliance on theoretical frameworks such as Dynamic Capabilities Theory and the Resource-Based View, yet remains methodologically fragmented, with a predominance of qualitative case studies and a lack of longitudinal or cross-sector analyses. Notable research gaps include the need for empirical studies in developing economies, robust measurement frameworks for digital BMI, and greater integration of ecosystem-oriented perspectives. This study contributes to the consolidation of fragmented insights and proposes a future research agenda that emphasizes multi-level analysis, theoretical integration, and methodological diversification. The review offers both scholarly direction and practical relevance for organizations navigating digital transformation through business model innovation.
subject: Articles
  topic: section
subject: business model innovation;
  topic: keywords
subject: digital transformation;
  topic: keywords
subject: systematic literature review
  topic: keywords
creator: Nattapong Srisuwan
creator: Kanya Phromphisute
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-07-15
publication date: 2025-07-15
starting page: 118
ending page: 126
doi: 10.71154/7mf1nq89

Market Shaping Strategies in Emerging Markets: A Critical Synthesis
type: item
description: This article provides a critical synthesis of the literature on market shaping strategies in emerging markets. While existing research predominantly focuses on developed economies, this review addresses the pressing need to understand how firms proactively shape markets in volatile, institutionally weak, and socio-culturally diverse environments. Drawing upon 21 rigorously selected studies, this synthesis identifies three core themes: the development of firm-level strategic capabilities, the use of cultural and institutional framing, and the innovation of business models and ecosystems. Through a thematic analysis and integrative conceptual framework, the study reveals that market shaping in emerging markets is a dynamic, multi-actor process that entails institutional entrepreneurship, ecosystem orchestration, and legitimacy-building. Unlike reactive strategies, shaping approaches in these contexts require firms to construct enabling environments, frame new norms, and often initiate the rules of the game themselves. The study contributes to the advancement of market shaping theory by offering a framework that contextualizes strategic agency within structural voids and cultural heterogeneity. Practical implications for firms, policymakers, and development actors are discussed, highlighting the importance of adaptive strategies, inclusive design, and long-term institutional engagement. The article concludes by proposing future research directions that call for longitudinal, comparative, and intersectional studies to deepen the field’s relevance across diverse emerging economies.
subject: Articles
  topic: section
subject: market shaping
  topic: keywords
subject: emerging markets
  topic: keywords
subject: institutional entrepreneurship
  topic: keywords
subject: business model innovation
  topic: keywords
subject: strategic capabilities
  topic: keywords
creator: Yasir Hudzaifah
creator: Indra Surya Permana Permana
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-07-15
publication date: 2025-07-15
starting page: 103
ending page: 117
doi: 10.71154/de8jxe46

The Mediating Role of Technological Capability between Social Media Marketing and MSMEs Performance
type: item
description: The aim of this study is to determine the effect of social media marketing towards MSMEs performance. The sample size used in this research was 135 MSMEs respondents. The sample was accessed through an online survey questionnaire. Smart PLS 3.0 is utilized in analysis within this study. The findings show that social media marketing has a positive effect on MSMEs performance and technological capability. Technological ability has a positive effect on MSMEs performance and acts as a mediator between social media marketing and MSMEs performance. The limitation of the study is that it was conducted in one geographical area, limiting generalizability to other industries or other regions with varied characteristics. The paper contributes to the body of literature by empirically validating technological ability as a mediator variable between social media marketing and MSMEs performance. These results suggest that MSME managers should invest in social media for both marketing and internal capacity building, put in place technology monitoring systems, and technology alliances with external organizations. Future research is also suggested to test other mediating or moderating variables like technological innovations, market forces, or organizational designs.
subject: Articles
  topic: section
subject: Social Media Marketing
  topic: keywords
subject: MSMEs performance
  topic: keywords
subject: Technological Capability
  topic: keywords
creator: Hendri Herman
creator: Altug Ocak
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-07-15
publication date: 2025-07-15
starting page: 94
ending page: 102
doi: 10.71154/5b2ks962

From Sensing to Reconfiguring: A Theoretical Framework of Dynamic Capabilities in Social Media Marketing Strategy
type: item
description: This conceptual paper develops an integrative framework linking Dynamic Capabilities Theory (DCT) to social media marketing strategy. In increasingly volatile digital environments, firms must move beyond platform presence toward the strategic orchestration of sensing, seizing, and reconfiguring capabilities. Drawing on existing literature in strategic management and digital marketing, the study reconceptualizes social media not merely as a communication channel but as an ecosystem for continuous adaptation and strategic renewal. Sensing is defined as real-time consumer insight generation, seizing as opportunity activation through agile campaign execution, and reconfiguring as the structural adjustment of digital strategies and teams. The proposed model highlights the recursive nature of these capabilities and identifies key organizational enablers such as cultural agility and digital leadership. The paper contributes to both theory and practice by offering a strategic lens for understanding how marketing agility is achieved in fast-changing online environments. It also provides theoretical propositions and future research directions to guide empirical validation and model refinement.
subject: Articles
  topic: section
subject: Dynamic Capabilities
  topic: keywords
subject: Social Media Marketing
  topic: keywords
subject: Strategic Agility
  topic: keywords
creator: Clara Santos
creator: Miguel Herrera
creator: Bianca Rivera
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-07-15
publication date: 2025-07-15
starting page: 81
ending page: 93
doi: 10.71154/xmrave58

Supply Chain Management in the Era of Industrial Revolution 4.0 in MSMEs
type: item
description: The advent of the Fourth Industrial Revolution (IR 4.0) has significantly transformed supply chain management (SCM), particularly within Micro, Small, and Medium Enterprises (MSMEs). This literature review aims to synthesize recent research on the integration of IR 4.0 technologies in SCM for MSMEs, highlighting both opportunities and challenges. By examining peer-reviewed journal articles indexed in Scopus, this review provides a comprehensive overview of the current state of knowledge, identifies research gaps, and suggests future research directions. The integration of Industry 4.0 (IR 4.0) technologies into supply chain management (SCM) offers transformative potential for micro, small, and medium-sized enterprises (MSMEs), enhancing efficiency, reducing costs, and improving transparency. This literature review examines the adoption of key IR 4.0 technologies—such as IoT, big data analytics, AI, and blockchain within MSME supply chains, highlighting the opportunities and challenges encountered. Successful case studies from diverse sectors illustrate the practical benefits and strategies for overcoming adoption barriers. Despite the advantages, MSMEs face unique challenges, including financial constraints, lack of technical expertise, and cybersecurity risks. Future research should focus on scalable, cost-effective solutions tailored to MSMEs, addressing technological and human factors, and developing robust cybersecurity measures. Additionally, exploring supportive government policies and sustainable business models integrating IR 4.0 technologies is crucial. This review provides a comprehensive understanding of the current landscape and offers directions for future research, aiming to facilitate the digital transformation of MSMEs and enhance their competitiveness and sustainability in the global market.
subject: Articles
  topic: section
subject: Industrial Revolution 4.0
  topic: keywords
subject: MSMEs
  topic: keywords
subject: supply chain management
  topic: keywords
creator: Thokozani Jere Thokozani
creator: Izelda Mucavele Mucavele
creator: Armando Mabunda Mabunda
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-03-11
publication date: 2025-03-11
starting page: 60
ending page: 69
doi: 10.71154/jmw9hx24

Understanding E-Commerce Purchase Drivers in Southeast Asia: The Case of Digital Marketing, Brand Image, and E-WOM on ZALORA in Brunei and Malaysia
type: item
description: The purpose of this study was to examine and analyze the effect of Digital Marketing, Brand Image, and E-Wom on Purchase Intentions at the ZALORA marketplace in Brunei and Malaysia. Data collected using a questionnaire through the Google Form. The sample used amounted to 110 respondents. Methods of data analysis include descriptive analysis and quantitative analysis using multiple linear regression. The results of this study found that: (1) Digital marketing, brand image, and e-WOM have a positive and significant impact on purchase intention at the ZALORA marketplace. (2) Digital marketing has a positive and significant effect on purchase intention on the ZALORA marketplace. (3) Brand Image has a negative and significant effect on purchase intention on the ZALORA marketplace. (4) E-wom has a positive and significant effect on purchase intention on the ZALORA marketplace.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Brand Image
  topic: keywords
subject: E-Wom
  topic: keywords
subject: Purchase Intentions
  topic: keywords
creator: Nur Amalina Hj Roslan Roslan
creator: Muhammad Faizal Azmi Azmi
creator: Aisyah Binti Rahman Rahman
creator: Daniel Lim Wei Jie Jie
rights: Copyright (c) 2024 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2024-11-04
publication date: 2024-11-04
starting page: 57
ending page: 71
doi: 10.71154/5dasj573

Financial Management Practices Among Micro-Scale Business Owners in Purbalingga
type: item
description: This research aims to analyze financial management practices among micro business actors (UMKM) in the coffee sector in Purbalingga Regency. A qualitative approach was used through interviews with 10 coffee-based UMKM owners as key respondents. The findings suggest that monetary governance exerts a considerable influence on corporate. sustainability. Three main indicators were analyzed: financial planning, financial implementation, and financial control. Financial planning which includes managing production, sales, savings, investments, cash reserves, and separating personal and business finances is categorized as good and directly contributes to increased business income. However, financial implementation and control, particularly in aspects of financial recording, reporting, and supervision, are not yet optimal. This is largely due to the limited knowledge and financial management skills of most business owners, as well as the perception that such practices are unnecessary for small scale businesses. This study recommends that future research adopt a quantitative approach with a larger respondent base and explore internal and external factors influencing financial management. Furthermore, the development of practical interventions such as technology based training and simple financial recording applications is also suggested to enhance financial management capabilities among UMKM entrepreneurs.
subject: Articles
  topic: section
subject: Financial Management
  topic: keywords
subject: UMKM
  topic: keywords
subject: Planning
  topic: keywords
subject: Implementation
  topic: keywords
subject: Control
  topic: keywords
creator: Aning Fitriana
creator: Nugroho Budi Wirawan
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-07-15
publication date: 2025-07-15
starting page: 70
ending page: 80
doi: 10.71154/e80szq24

Employee Performance in Yogyakarta: Comparison Between Saturday Workdays and Saturday Holidays
type: item
description: Employee performance is a crucial factor in enhancing organizational productivity, and work schedule arrangements, including working on Saturdays, are becoming increasingly important. This study aims to evaluate the performance comparison between employees who work on Saturdays and those who are off on that day in Yogyakarta. The method used is an independent sample t-test to analyze the performance differences between the two groups. The results show that employees who are off on Saturdays have significantly better performance with an average score of 86.51 compared to 72.49 for those who work, with a p-value < 0.001. The conclusion of this study emphasizes the importance of work policies that consider work-life balance to improve employee productivity. These findings provide new insights for management in designing more effective and sustainable work policies and open up opportunities for further research on factors affecting employee performance in a broader context.
subject: Articles
  topic: section
subject: Performance; Workdays; Employees
  topic: keywords
creator: Yunus Agung Kristanto
creator: Fajar Eryanto Septiawan Septiawan
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-03-11
publication date: 2025-03-11
starting page: 51
ending page: 59
doi: 10.71154/cqt4tf08

Analysis of Conflict Management and Industrial Relations Dispute Resolution Case In Central Java
type: item
description: This study examines conflict management and dispute resolution in industrial relations in the Central Java region, Indonesia, using a qualitative case study approach. Primary data were collected from 20 in-depth interviews and 10 participatory observation sessions involving 25 key informants, including business owners, labor union representatives, professional mediators, and officials from the Department of Manpower. Secondary data were obtained from official documents as well as the annual reports of the Central Java Department of Manpower. The purpose of the study is to identify the interpretative and procedural obstacles in implementing Law No. 2 of 2004, and to assess the role of digital technology, ethical values, and transformational leadership in improving the mediation process. The findings indicate significant differences between the urban industrial sector and micro enterprises in rural areas, resulting in inefficiencies in conflict resolution. Additionally, the study found that the limited flow of information among stakeholders leads to miscommunication and a decrease in trust. The implementation of digital platforms in several companies in Semarang has been shown to enhance transparency and expedite communication processes. Moreover, transformational leadership that emphasizes open dialogue and active participation is deemed crucial in reducing conflict escalation. The practical implications of this research include enhancing mediator capacity through comprehensive training, developing integrated digital mediation infrastructure, and standardizing the interpretation of regulations. These findings contribute significantly to the development of holistic conflict resolution policies at both regional and global levels.
subject: Articles
  topic: section
subject: Conflict Management
  topic: keywords
subject: Dispute Resolution
  topic: keywords
subject: Industrial Relations
  topic: keywords
subject: Digital Technology
  topic: keywords
subject: Transformational Leadership
  topic: keywords
creator: Aditya Maulana Maulana
creator: Retno Kurniasih Kurniasih
creator: Bahtiar Efendi Efendi
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-03-11
publication date: 2025-03-11
starting page: 39
ending page: 50
doi: 10.71154/v84v8s62

The Influence Of Ad Types And Advertising Platforms On Marketing Effectiveness
type: item
description: This study aims to evaluate and analyze the Influence of Advertising Types and Advertising Platforms on Marketing Effectiveness. In addition, this study also aims to identify whether there is a direct influence between advertising platforms on marketing effectiveness and how the combination of advertising types and advertising platforms can affect overall marketing effectiveness. This study was conducted empirically in Purwakarta Regency to provide specific insights into the dynamics of digital marketing in the Purwakarta Regency area. Data were taken from online questionnaires to respondents, namely MSME actors in Purwakarta Regency. This study uses a quantitative study design with an empirical approach to evaluate the influence of Advertising Types and Advertising Platforms on Marketing Effectiveness in Purwakarta Regency. This study found that advertising types have a significant influence on advertising platforms, indicating that companies should start using higher advertising platforms that tend to be more active in marketing campaigns. This study focuses on two factors that drive marketing effectiveness for MSME actors in Purwakarta Regency. This study integrates empirical analysis in Purwakarta Regency to evaluate the Influence of Advertising Types and Advertising Platforms on Marketing Effectiveness.
subject: Articles
  topic: section
subject: Types of Ads
  topic: keywords
subject: Advertising Platforms
  topic: keywords
subject: Marketing Effectiveness
  topic: keywords
subject: MSMEs
  topic: keywords
creator: R. Satria Setyanugraha Setyanugraha
creator: Desti Ambarwati Ambarwati
creator: Ridha Nurshofa Maulana Maulana
creator: Rieliphia Meilinda Meilinda
creator: Septiani Putri Putri
creator: Zakaria Agusman Agusman
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-03-11
publication date: 2025-03-11
starting page: 29
ending page: 38
doi: 10.71154/y8rsrp54

Exploring the Mediating Role of Innovative Capability between Entrepreneurial Leadership and MSME Performance
type: item
description: This study sought to ascertain the impact of entrepreneurial leadership on the performance of food and beverage MSMEs in Cilacap. The research sample comprised 130 MSME participants. The sample was obtained using an online survey. This study employed Smart PLS 3.0 for analysis. The study indicates that entrepreneurial leadership positively influences MSME performance and innovative capability. Innovative capability favourably influences MSME performance and mediates the relationship between entrepreneurial leadership and MSME success. This study's drawback lies in its focus on food and beverage MSMEs in Cilacap, hindering the generalizability of the findings to other sectors or locations with distinct features. This study enhances the literature by empirically confirming the mediating function of Innovative Capability between Entrepreneurial Leadership and the performance of MSMEs, specifically within Indonesia's food and beverage industry. These findings emphasize the necessity for MSME leaders to cultivate entrepreneurial attributes and promote an atmosphere conducive to innovation. Organizations can enhance their performance metrics by investing in the Innovative Capabilities dimension, which encompasses a strategy emphasis on innovation, a conducive company culture, and practical knowledge management. Policymakers and practitioners can utilize these insights to build training programs and policies that foster leadership development and innovation in MSMEs. Additional research is advised to investigate other mediating or moderating variables, like technological advancements, market situations, or organizational frameworks.
subject: Articles
  topic: section
subject: Entrepreneurial leadership
  topic: keywords
subject: MSME performance
  topic: keywords
subject: Innovative Capability
  topic: keywords
creator: Rony Nur Triwibowo
creator: Asharryadi Noegroho
creator: Sudadi Pranata Pranata
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-03-11
publication date: 2025-03-11
starting page: 19
ending page: 28
doi: 10.71154/tyhvw942

Investor Reactions to Russia-Ukraine War Years 2022 Using a Bayesian Analysis Approach
type: item
description: The purpose of this study was to determine the market reaction to changes in stock prices on the Russian-Ukraine war event on the Indonesia Stock Exchange in 2022. This research using Bayesian analysis Approach on banking stocks. The results show that the AAR and CAR Before-After of the three models do not show significant results or market anomaly. The implications of the results of this research for investors and researchers that the events of the Russian-Ukraine war in 2022 can be taken into consideration for investors to be more rational in responding to political events in making investments in both the financial sector or other sectors, and for other researchers the EMH theory is no longer relevant to recent world developments. The limitations in this study are only in the financial sector in banking stocks, and the future big agenda will be expanded in several sectors, namely manufacturing, infrastructure and technology on the Indonesia stock exchange. The novelty in this research is that it uses the Bayesian analysis approach to the three models of approaches that have been and are often used, but in this case it is very different from previous researchers who have never used the Bayesian analysis approach
subject: Articles
  topic: section
subject: Efficient Market Hypothesis
  topic: keywords
subject: Event Study
  topic: keywords
subject: Bayesian Analysis
  topic: keywords
creator: Dmitry Alekseyevich Morozov Morozov
creator: Noldy Takaliuang
creator: Yulia Nur Hasanah Hasanah
rights: Copyright (c) 2025 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2025-03-11
publication date: 2025-03-11
starting page: 1
ending page: 18
doi: 10.71154/465nvw26

Analysis Of The Influence Of Work Discipline And Work Motivation On Employee Performance At PT Indomarco Adi Prima Tegal
type: item
description: Human resources are the prime mover of the course of an organization's activities, the success of an organization is determined by the existence of its human resources. So that human resources or employees in an organization become an important concern in the context of efforts to achieve organizational success. The purpose of this study was to determine the effect of work discipline on employee performance at PT Indomarco Adi Prima Tegal, to determine the effect of motivation on employee performance at PT Indomarco Adi Prima Tegal, to determine the effect of work discipline and motivation simultaneously on employee performance at PT Indomarco Adi Prima Tegal. The sample in this study was 45 respondents and used multiple linear regression analysis as an analytical tool. The results of this study are work discipline has no significant but positive effect on employee performance. Work motivation has a significant and positive effect on employee performance. Work discipline and work motivation together have a significant effect on employee performance
subject: Articles
  topic: section
subject: Work Discipline
  topic: keywords
subject: Work Motivation
  topic: keywords
subject: Performance
  topic: keywords
creator: Khairul Ikhwan Ikhwan
creator: Agapito Barros Barros
creator: Budi Hartono Hartono
rights: Copyright (c) 2024 International Journal Business and Entrepreneurship https://creativecommons.org/licenses/by/4.0/
date: 2024-11-12
publication date: 2024-11-12
starting page: 34
ending page: 45
doi: 10.71154/n01q5k89

The Effect Of Corporate Social Responsibility And Profitability On Company Value (Study On Manufacturing Companies)
type: item
description: The purpose of this study is to analyze the effect of corporate social responsibility and profitability on corporate value (a study on manufacturing companies listed on the Indonesia Stock Exchange for the period 2013-2017). The results obtained indicate that CSR does not affect the value of the company, this is evidenced by the value of sig. calculate is greater than 0.05 which is 0.596> 0.05. Then the variable profitability affects the value of the company. This is evidenced by the value of sig. count is smaller than 0.05 which is 0.006 <0.05. CSR and profitability have an influence proportion on company value of 1.8% while the remaining 98.2% (100% - 1.8%) is influenced by other variables not in the linear regression model.
subject: Articles
  topic: section
subject: CSR
  topic: keywords
subject: profitability
  topic: keywords
subject: company value
  topic: keywords
creator: Bintang Mukhammad Burhanudin Akbar Akbar
creator: Maulita Lutfiani Lutfiani
rights: Copyright (c) 2024 International Journal Business and Entrepreneurship
date: 2024-11-12
publication date: 2024-11-12
starting page: 46
ending page: 56

The Effects of Customer Satisfaction on Intentions To Stay At MSME In The Covid-19 Endemic In Indonesia
type: item
description: This study aims to examine the consequences of customer satisfaction on the intention to stay at MSMEs during the Covid-19 endemic in Indonesia. The sample was determined by the Random Cluster Sampling Method with a sample size of 400 respondents. The results revealed that the value of the perceive price for customer satisfaction has a p-value higher than the lowest average value. The Product Quality for customer satisfaction has a greater p-value than the lowest average value. The value of Service Quality towards customer satisfaction has a smaller p-value than the lowest average value. Customer satisfaction valued by word of mouth has a smaller p-value than the lowest average value. Customer satisfaction towards intention to stay has a smaller p-value than the lowest average value.
subject: Articles
  topic: section
subject: Customer Satisfaction
  topic: keywords
subject: Word of Mouth
  topic: keywords
subject: Intention to Stay
  topic: keywords
creator: Agustin Riyan Pratiwi Pratiwi
creator: Fikri Ardian Ardian
rights: Copyright (c) 2024 International Journal Business and Entrepreneurship
date: 2024-11-13
publication date: 2024-11-13
starting page: 19
ending page: 33

Influence of Total Quality Management on Competitive Advantage Through MSME Performance: A Case Study of Food and Beverage MSME in Cilacap District
type: item
description: This study seeks to evaluate the impact of Total Quality Management (TQM) on Competitive Advantage via MSME Performance in the MSMEs of Cilacap Regency. The study methodology employs a quantitative approach utilizing a non-probability sampling technique known as purposive sampling. Primary study data was collected via questionnaires from a total sample of 70 MSME owners in the North Cilacap District. The research employs data analysis methodologies, namely descriptive and inferential statistical analyses, utilizing PLS-SEM via SmartPLS 3.0. The study's results concluded that TQM has a significant positive impact on competitive advantage. TQM has a significant positive impact on MSME performance. MSME performance has a significant positive effect on competitive advantage. MSME performance significantly mediates the relationship between TQM and competitive advantage. This study offers implications for MSME stakeholders to effectively adopt the TQM system in their operations to enhance business performance and maintain competitive advantage.
subject: Articles
  topic: section
subject: Competitive Advantage
  topic: keywords
subject: MSME Performance
  topic: keywords
subject: Total Quality Management
  topic: keywords
creator: Rony Nur Triwibowo
creator: Dede Yusuf
rights: Copyright (c) 2024 International Journal Business and Entrepreneurship
date: 2024-11-05
publication date: 2024-11-05
starting page: 1
ending page: 8

Influence of Financial Literacy on MSME Performance with Financial Inclusion as a Mediation
type: item
description: The role of Micro, Small, and Medium Enterprises (MSMEs) is very fundamental as a pillar of the Indonesian economy. This study examines the effect of financial literacy on the performance of MSMEs with financial inclusion as a mediating variable conducted on MSMEs in Wero Village. The study focused on 40 MSME actors who were sampled. Questionnaires were given to respondents to obtain accurate data. Data analysis was carried out using the Partial Least Square (PLS) method with SmartPLS 3.0 software. The results of the study showed that financial literacy did not have a positive and significant effect on MSME performance. However, financial literacy has a positive and significant effect on financial inclusion which is then proven to be effective as a mediator in the positive relationship between financial literacy and MSME performance. This study still has limitations, namely only examining MSMEs in Wero Village. So further research is needed so that the findings can be generalized.
subject: Articles
  topic: section
subject: Financial literacy
  topic: keywords
subject: Financial inclusion
  topic: keywords
subject: MSME performance
  topic: keywords
creator: Siti Barokah
creator: Muhammad Sayyid Candivas
creator: Nia Nurani
creator: Keyzha Lungguh Arta Nugraha
rights: Copyright (c) 2024 International Journal Business and Entrepreneurship
date: 2024-11-12
publication date: 2024-11-12
starting page: 9
ending page: 18