Hawa SD, Sudarto S, Najmudin N, Novandari W. Artificial Intelligence Adoption and Marketing Performance among SMEs: Examining Technological, Organizational, and Environmental Barriers through the TOE Framework. IJBAE [Internet]. 2026 Jul. 15 [cited 2026 Jul. 23];3(2):189-203. Available from: https://journal.iconpublisherindonesia.com/index.php/ijbae/article/view/173