Roslan, Nur Amalina Hj Roslan, Muhammad Faizal Azmi Azmi, Aisyah Binti Rahman Rahman, and Daniel Lim Wei Jie Jie. “Understanding E-Commerce Purchase Drivers in Southeast Asia: The Case of Digital Marketing, Brand Image, and E-WOM on ZALORA in Brunei and Malaysia”. International Journal Business and Entrepreneurship 1, no. 1 (November 4, 2024): 57–71. Accessed January 23, 2026. https://journal.iconpublisherindonesia.com/index.php/ijbae/article/view/58.