S. D. Hawa, S. Sudarto, N. Najmudin, and W. Novandari, “Artificial Intelligence Adoption and Marketing Performance among SMEs: Examining Technological, Organizational, and Environmental Barriers through the TOE Framework”, IJBAE, vol. 3, no. 2, pp. 189–203, Jul. 2026, doi: 10.71154/khfrcw54.