Hawa, Sarah Dien, Sudarto Sudarto, Najmudin Najmudin, and Weni Novandari. 2026. “Artificial Intelligence Adoption and Marketing Performance Among SMEs: Examining Technological, Organizational, and Environmental Barriers through the TOE Framework”. International Journal Business and Entrepreneurship 3 (2): 189-203. https://doi.org/10.71154/khfrcw54.