ROSLAN, Nur Amalina Hj Roslan; AZMI, Muhammad Faizal Azmi; RAHMAN, Aisyah Binti Rahman; JIE, Daniel Lim Wei Jie. Understanding E-Commerce Purchase Drivers in Southeast Asia: The Case of Digital Marketing, Brand Image, and E-WOM on ZALORA in Brunei and Malaysia. International Journal Business and Entrepreneurship, [S. l.], v. 1, n. 1, p. 57–71, 2024. DOI: 10.71154/5dasj573. Disponível em: https://journal.iconpublisherindonesia.com/index.php/ijbae/article/view/58. Acesso em: 23 jan. 2026.