(1)
Roslan, N. A. H. R.; Azmi, M. F. A.; Rahman, A. B. R. .; Jie, D. L. W. J. Understanding E-Commerce Purchase Drivers in Southeast Asia: The Case of Digital Marketing, Brand Image, and E-WOM on ZALORA in Brunei and Malaysia. IJBAE 2024, 1 (1), 57-71. https://doi.org/10.71154/5dasj573.