“Aspirasi Masyarakat” is a scientific publication that focuses on multidisciplinary studies on the role, views, and participation of communities in various aspects of social, economic, political, and cultural life. This journal is published by CV. Malik Rizki Amanah which is engaged in the field of Journal and Article publication. The journal invites contributions from researchers and academics who explore issues such as political participation, community empowerment, social justice, cultural identity, and environment and sustainable development. With a rigorous peer-review process, the journal aims to present high-quality research that contributes to a better understanding of social dynamics and the role of communities in social change. The journal is published four three a year in March, July and November. Journal title : Aspirasi Masyarakat Frequency : 3 Times a Year DOI : 10.71154 Online ISSN : 3089-2562 Editional in chief : Tri Yuwono Citation Analysis : Google Scholar, Garuda, Copernicus, Dimensions Publisher : ICON Publisher Published since : 2024
EFFECTIVE COMMUNICATION AND PROFESSIONAL ETHICS TRAINING FOR HOSPITAL ADMINISTRATIVE OFFICERS: IMPLEMENTATION OF COMPETENCY CERTIFICATION EVALUATION
The Effective Communication and Professional Ethics Training for Hospital Administrative Staff aims to enhance interpersonal and professional competencies to support the quality of hospital administrative services. The program was implemented through several structured stages, including needs assessment, the development of andragogy-based training modules, implementation of workshops, post-training mentoring, and comprehensive evaluation. The evaluation method employed a pre-test and post-test design to assess improvements in communication skills and understanding of professional ethics. The results indicated an average participant score increase of 45.2%, with 85% of participants demonstrating improved communication skills and 88% showing enhanced understanding of professional ethics. Additionally, administrative service efficiency increased by 20%, and patient satisfaction improved by 15%. The program effectively strengthened the competencies of non-medical human resources, fostered a professional and ethical work culture, and contributed to the continuous improvement of hospital service quality.
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BUSINESS LEGAL EDUCATION IN THE DIGITAL ERA: BUILDING AWARENESS OF LEGALITY AND LEGAL CERTAINTY FOR BUSINESS ACTORS
The purpose of this community service activity is to enhance business legal literacy among students of Universitas Muhammadiyah Gombong and young entrepreneurs, enabling them to understand and apply the principles of legality in digital business practices. The implementation method utilizes an experiential learning approach through workshops, electronic contract simulations, and relevant local case studies within the context of digital enterprises. Participants receive interactive learning on business law aspects, digital contracts, as well as compliance with regulations and personal data protection. The effectiveness of the activity is evaluated through pre-tests and post-tests, accompanied by participant feedback to measure the increase in legal knowledge and awareness. The results show a significant improvement in legal understanding, with the average post-test score rising from 58.6 to 79.0. These findings affirm that experiential learning methods can enhance legal literacy and build sustainable regulatory awareness among the younger generation amid the dynamics of digital business.
IMPROVING HUMAN RESOURCE MANAGEMENT COMPETENCIES TO STRENGTHEN COOPERATIVE PERFORMANCE IN SEMARANG CITY
This community service activity aims to improve human resource (HR) management competency to strengthen the performance of cooperatives in Semarang City. The main problems faced by cooperatives are low managerial skills, a lack of HR development planning, and the absence of an objective performance evaluation system. The activity was implemented through a participatory approach that included interactive training, field mentoring, and applied evaluation. The program targets cooperative administrators and staff directly involved in organizational management. The results of the activity showed a 78% increase in participants' managerial competency, a 65% increase in work planning capabilities, and a 23% increase in operational efficiency. In addition, the Semarang City Cooperative HR Communication Forum was established as a form of sustainability for the activity. This training successfully shifted the paradigm of cooperative HR management from merely administrative to a strategic, competency-based system. This community service activity made a real contribution to increasing cooperative competitiveness, strengthening a collaborative culture, and establishing a HR development model that can be replicated in other regions.
IMPROVING MARKETING PERFORMANCE OF MSMES IN PURBALINGGA REGENCY THROUGH THE USE OF DIGITAL MARKETING STRATEGIES
This community service activity aims to improve the marketing performance of MSMEs in Purbalingga Regency through the use of digital marketing strategies. The background to this activity is based on the low level of understanding and ability of business actors in using digital media as a means of promotion and business communication. The implementation method is carried out through training, mentoring, and evaluation of the practice of using social media as a marketing tool. The results of the activity show a significant increase in the ability of participants to manage digital promotional content, interact with consumers, and optimize market reach. MSMEs also began to show changes in marketing behavior that are more adaptive to technological developments and modern consumer behavior. These findings confirm that digital transformation is a strategic factor in strengthening the competitiveness and sustainability of small businesses in the digital economy era. The activity's limitations lie in the relatively short duration of mentoring and the limited technological resources owned by the participants. Nevertheless, this activity provides theoretical and practical contributions to the development of a community-based training model relevant to strengthening the digital capacity of MSMEs in semi-urban areas such as Purbalingga.
TRAINING ON IMPROVING PACKAGING QUALITY AND DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES IN KARANGKEMIRI JERUK LEGI VILLAGE
This community service activity aims to improve the quality of packaging and digital marketing capabilities for MSME players in Karangkemiri Village, Jeruk Legi District, Cilacap Regency. This training was motivated by the low competitiveness of local products due to unattractive packaging and limited use of digital technology in promotion. The community service activity was held on August 7-8, 2025, and was attended by 21 SMEs in Karangkemiri Village, Jeruklegi, Cilacap Regency. The community service team consisted of a cross-institutional collaboration between Universitas Al-Irsyad Cilacap, Pemerintah Kecamatan Jeruklegi, Kelurahan Karangkemiri, Badan Narkotika Nasional Kabupaten Cilacap, Dinas Perdagangan, Koperasi Usaha Kecil dan Menengah Cilacap, Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu. The community service methods included socialization, technical training on packaging design, and assistance in using social media. The results of the activity showed that the 21 MSME participants who took part in this activity were able to understand the principles of effective packaging design, such as aesthetics, functionality, and product identity, and began to implement digital marketing strategies through social media. This activity made a real contribution to building the capacity of local MSMEs to be more adaptive to the demands of the modern market. This community service activity can be a model for the development of innovative and highly competitive village MSMEs.
PREVENTION OF DIABETES MELLITUS THROUGH HEALTH EDUCATION FOR HEALTH CADRES IN KEYONGAN HALL, BOYOLALI
Diabetes Mellitus (DM) is a chronic disease with a steadily increasing prevalence both globally and nationally. Indonesia has a high number of DM sufferers, which continues to grow annually. This situation demands community-based prevention efforts, one of which is through the empowerment of health cadres. This community service program, implemented in Keyongan Hamlet, Boyolali, aimed to improve the understanding and skills of health cadres in recognizing risk factors, early signs, and prevention strategies for DM. The activity method consisted of interactive counseling combined with group discussions and the use of leaflets. The activity took place on January 20, 2025, with 30 participants. Evaluation was conducted in a participatory manner, both through active participant involvement in the discussion and direct feedback. The results of the activity showed an increase in cadre knowledge, particularly regarding the importance of a healthy lifestyle, diet management, physical activity, and early detection. Community-based education has proven effective as a promotive and preventive measure, and strengthens the role of cadres in supporting public health.
INTRODUCTION TO BASIC WEB CODING TO IMPROVE THE DIGITAL LITERACY OF SIXTH GRADE ELEMENTARY SCHOOL STUDENTS
Form of digital literacy introduced to elementary school children is computer programming, or coding The development of information and communication technology demands that everyone develop digital literacy skills from an early age. One important. However, elementary school students rarely have the opportunity to learn coding directly in the school environment. This situation is a major problem that prompted the implementation of community service activities at SD Negeri 27 Bengkulu. The objective of the activity was to introduce the basics of web programming to sixth-grade students so they have a basic understanding of how to build simple web pages. The methods used in this activity included brief explanations, demonstrations, and hands-on practice. The material provided included an introduction to HTML structure, the use of CSS to enhance the appearance, and the application of simple JavaScript for interaction. The results of the activity showed that students were able to understand basic coding concepts, although they still encountered obstacles such as coding errors. Through mentoring and practice, students were able to correct these errors and produce simple web pages. In conclusion, introducing coding from an early age can improve students' digital literacy while fostering curiosity and computational thinking, which are useful for facing the challenges of the digital era.
PROMOTING NUTRITIOUS FOOD THROUGH THE GIZILAND PROGRAM TO PREVENT STUNTING AT SD NEGERI BUTUH, TEMANGGUNG
Stunting remains a major challenge in improving human resource quality in Indonesia. Temanggung Regency has been recorded as the region with the highest stunting prevalence in Central Java Province, reaching 27.3% in 2024. In response to this condition, Universitas Tidar’s community service students implemented a nutrition education program for elementary school students through an initiative called Giziland, conducted at SD Negeri Butuh. This activity aimed to enhance children’s understanding of nutritious food as an early prevention effort against stunting. The program consisted of two stages: an initial survey and an educational socialization session. The activities were tailored to the students’ grade levels: lower-grade students participated in coloring fruits and vegetables and matching food pictures with their nutritional content, while upper-grade students competed in a health quiz on balanced nutrition. The program successfully increased students’ knowledge about healthy foods and fostered greater awareness of adopting healthy eating habits. This initiative demonstrates that creative and enjoyable nutrition education can serve as a strategic step in sustainably reducing stunting rates.
SOCIALIZATION OF THE IMPORTANCE OF BUSINESS LEGALITY FOR THE DEVELOPMENT OF MSMEs IN BULAKSARI VILLAGE, CILACAP REGENCY
Business legality is a standard that must be met by business actors so that their businesses can be declared legally valid. Business legality is a form of approval and permission from the government for the implementation of business activities by MSMEs. This community service program, specifically targeting SMEs in Bulaksari Village, Cilacap Regency, aims to enhance MSMEs' understanding of the importance of business legality. The community service team consists of academic staff from the Accounting Program at STIE Muhammadiyah Cilacap. Business legality plays a crucial role in fostering consumer trust and the sustainability of MSMEs. Through basic management and business legality training for MSME operators. Through this outreach program, the initiative broadens the horizons of MSMEs and encourages them to formalize their businesses promptly to avoid future legal risks. This business legalization outreach program is expected to facilitate MSMEs' access to government services and financial institutions, thereby strengthening the MSME business ecosystem in Cilacap Regency for the better in the future.
COUNSELING ON HYPERTENSION AND DIABETES MELLITUS IN THE ELDERLY AND INTRODUCTION OF COMPLEMENTARY THERAPIES FOR PAIN MANAGEMENT
Diabetes also increases the risk of hypertension. Chronically elevated blood glucose levels in individuals with diabetes can damage blood vessels, causing them to become stiff and narrowed, which ultimately raises blood pressure. Chronic pain in the elderly not only reduces their quality of life but also limits daily activities and may worsen underlying medical conditions. Many elderly individuals lack adequate knowledge about non-pharmacological or complementary methods of pain management, often relying solely on painkillers, which carry the risk of side effects when used long-term. The purpose of this devotion to improve the knowledge of elderly individuals with hypertension and diabetes mellitus regarding the management of their conditions and to introduce various safe and effective complementary therapies to reduce pain among those with diabetes and hypertension at the Integrated Health Coaching Post (Posbindu) in Gunung Mujil Village, Gombong Subdistrict. This activity included a health education session on chronic diseases (diabetes mellitus and hypertension) combined with a pre-test and post-test, as well as a demonstration of autogenic complementary therapy. A total of 54 participants with diabetes mellitus and hypertension attended, with educational backgrounds ranging from elementary school (10%), junior high school (20%), and high school (70%). The average participant knowledge scores across all question categories (pre-test and post-test) showed a significant increase from the pre-test to the post-test phase. The overall average knowledge score increased dramatically from 43.6 points to 87.2 points, indicating nearly a twofold improvement following the health education intervention.
Household waste management is an important issue that needs attention in the community, especially in Bendosari-Tegalrejo Village, Yogyakarta. The aim of this community service is to educate residents on proper waste management practices to enable them to utilize waste that has economic value. The method used for this activity involves lectures and interactive discussions, engaging local PKK members. The analysis technique applied includes observation and evaluation of participants' understanding before and after the education. Results indicate an increase in community awareness regarding the importance of waste sorting and the utilization of sellable waste. Participants expressed high enthusiasm during discussions and reached an agreement to implement waste sorting in their environment. Thus, this activity is expected to positively impact the community's awareness of waste management.
OPTIMALISASI KAPASITAS UMKM MELALUI DIGITALISASI LAPORAN KEUANGAN, PENGEMBANGAN SDM, DAN PEMASARAN ONLINE TERPADU
This community service activity aims to increase the capacity of MSMEs in terms of digital financial reporting, human resource development, and digital marketing strategies. This program was implemented from March to April 2025 at the UMKM Pendopo of the Semarang City Cooperatives and Micro Enterprises Service with a participatory approach. The methods used include interactive training, direct practice, and intensive post-training mentoring. The results of the activity showed that participants experienced significant improvements in their ability to prepare financial reports, manage HR, and use social media for marketing. This service has a real impact on the transformation of participants' mindsets and business practices, and encourages the formation of a sustainable business community.
IMPROVING UMKM CAPACITY THROUGH SOCIAL MEDIA-BASED DIGITAL MARKETING TRAINING IN SUKAMULYA VILLAGE, CIANJUR REGENCY
This community service program aims to improve digital literacy and marketing skills of MSME actors in Sukamulya Village, Cianjur Regency, through social media-based digital marketing training. This activity was carried out from January to February 2025, with interactive training methods, direct practice, and intensive mentoring. The results of the activity showed a significant increase in participants' understanding and skills in creating promotional content, managing social media accounts, and utilizing marketplace platforms. The formation of a digital MSME community and increased online transactions are indicators of the success of this program. The village government expressed support for the continuation of the program and is committed to providing village fund allocations. The conclusion of this activity shows that digital marketing training contributes to local economic transformation, increasing the competitiveness of small businesses, and establishing a digital business ecosystem at the village level. This activity can be replicated in other villages with a local needs-based approach, multi-sector collaboration, and adequate infrastructure support.
IMPROVING DIGITAL LITERACY AND OPTIMIZING COMPUTER UTILIZATION THROUGH VILLAGE ADMINISTRATION SERVICE DIGITALIZATION PROGRAM IN CIREBON CITY
This community service activity aims to improve digital literacy and optimize the use of computers in administrative services in Klayan Village, Cirebon City. The implementation of the activity was carried out from March to April 2025 through a participatory approach, direct training, and field assistance. Training materials include the use of basic computers, Microsoft Office, and an introduction to digital-based village information systems. The evaluation of the activity showed a significant increase in participant skills, with post-test scores higher than pre-tests. In addition, changes in work behavior and increased administrative efficiency are reflected in the use of computers in daily work. One of the program's sustainability strategies is the formation of the Village Digital Working Group (KKDD) which functions as a local digital literacy agent. The output of the activity in the form of training modules, operational guides, and activity documentation have been submitted to village partners. This activity proves the effectiveness of academic interventions in increasing village technological capacity and strengthening administrative governance. The results of this service also show the importance of collaboration between academics and the community in bridging the digital divide. This model can be replicated in other villages with similar challenges.
IMPROVING DIGITAL MARKETING KNOWLEDGE AND SKILLS FOR SMK YPE KROYA STUDENTS
This community service program aims to improve vocational school students' digital marketing knowledge and skills at SMK YPE Kroya in Cilacap Regency. Training and mentoring were conducted to provide an understanding of digital marketing and its application strategies in business. The activity results showed that participants gained a better understanding of the benefits of digital marketing, both in terms of the environment and business competitiveness. Continuous mentoring and support from the government and academia are necessary to make skill development for vocational high school students more effective. Digital marketing is one of the strategies proposed to improve the performance of SMEs. This program positively prepares the younger generation to become millennial entrepreneurs capable of building a sustainable business ecosystem for SMEs in Cilacap Regency. Further evaluation is still needed to measure the long-term impact of this knowledge and digital marketing skills enhancement activity.
STUDENT TRAINING AND MENTORING PROGRAM IN PREPARATION FOR BECOMING TAX VOLUNTEERS TO ENHANCE TAXPAYER COMPLIANCE
This community service activity aims to improve taxpayer compliance through a tax volunteer program. Tax volunteers are individuals who voluntarily contribute their time to assist in tax reporting and processing activities. Therefore, in order to serve taxpayers well, they are equipped with knowledge in the form of communication, tax volunteer ethics, e SPT OP, and e-filling. The method of implementing service activities is training and mentoring tax volunteers. The results of the activity show that there are 15 tax volunteer teams who assist the annual income tax return reporting assistance program. Each volunteer is able to serve an average of 5 - 10 taxpayers per day, so that a total of around 90 - 150 taxpayers were successfully served by the tax volunteer team during one month. A total of 1,213 annual income tax returns for individual taxpayers were successfully reported by the team of tax volunteers from students, during the one-month mentoring program at KPP Pratama Purbalingga. This tax volunteer program provides experience for students in increasing their experience as a key to entering the increasingly competitive world of work.
DEVELOPMENT OF DATACRAFT APPLICATION FOR SOCIAL MEDIA SENTIMENT ANALYSIS AS AN EFFORT TO EMPOWER THE COMMUNITY DIGITALLY
The rapid development of social media creates enormous volumes of text data, requiring sentiment analysis tools that are easily accessible to the public. The purpose of this community service is to develop the DataCraft application as a free web platform for social media sentiment analysis using machine learning algorithms. The implementation method includes a 1-month data collection phase and 1.5 months application development using Python Flask, Naive Bayes, and Support Vector Machine (SVM) technologies. The application is equipped with data exploration, automatic preprocessing, modeling, and result visualization features. Test results show Naive Bayes accuracy reaches 77.25% with a user-friendly interface. The application successfully provides free access to students, researchers, and practitioners to perform sentiment analysis without requiring high programming skills. The impact of community service shows an increase in digital literacy capabilities of the community in analyzing public opinion on social media. DataCraft is available open-source on GitHub with complete tutorials to facilitate wider adoption.
IMPROVING STRAWBERRY AGRIBUSINESS MARKETING STRATEGY IN PURBALINGGA THROUGH DIGITAL MARKETING AND EMPOWERING LOCAL FARMERS
This community service program aims to improve the competitiveness of strawberry farmers in Purbalingga through the implementation of digital marketing strategies. The main problems faced by farmers are dependence on conventional marketing, low digital literacy, and limited access to wider markets. This activity is carried out through intensive training and mentoring related to the use of social media, marketplaces, product branding, and digital-based business management. The results of the community service show a significant increase in farmers' skills in utilizing digital technology for marketing. Several farmers have started to actively use platforms such as Instagram, Facebook, and marketplaces to sell their products, which has an impact on increasing market reach and sales. In addition, innovation in packaging and product diversification has also encouraged an increase in the added value of strawberries. However, this program has limitations, such as differences in digital literacy levels and limited technological infrastructure. Therefore, further mentoring and support from the government and related institutions are needed to ensure the sustainability of digital transformation in agribusiness. With this program, it is hoped that strawberry farmers in Purbalingga can be more independent in managing their businesses and improve their welfare through more innovative and effective marketing.
IMPLEMENTATION OF DIGITAL MARKETING IN UMKM SEBLAK BURSMANAN BABEH
This study aims to enhance the visibility and competitiveness of the UMKM Seblak Prasmanan Babeh through the implementation of a digital marketing strategy. Before the strategy implementation, this UMKM had minimal digital presence. The methods used included setting up Google Maps, creating an Instagram account, registering on GoFood, content creation tutorials, and content calendar planning. After implementing the strategy, the results showed a significant increase in business visibility. Listing the location on Google Maps resulted in more than 50 searches within the first week. The Instagram account @SeblakPrasmanan_Babeh demonstrated an increase in engagement and growth potential, although the number of followers was still low at the initial stage. The UMKM owner successfully uploaded three new promotional content pieces that captured customer attention. Overall, the initial results indicate that the digital marketing strategy has positively impacted the visibility of the UMKM. For optimal results, it is recommended that this strategy be further developed through consistent content calendar planning, optimization of other digital platforms, and regular evaluation in line with market dynamics.
INCREASING AWARENESS AND IMPLEMENTATION OF GREEN MARKETING FOR UMKM IN SUPPORTING SUSTAINABLE DEVELOPMENT IN CIREBON CITY
This community service program aims to increase awareness and implementation of green marketing for MSMEs in Cirebon City in supporting sustainable development. Training and mentoring are conducted to provide an understanding of the concept of green marketing and its implementation strategies in business. The results of the activity show that participants experienced increased insight into the benefits of green marketing, both in terms of the environment and business competitiveness. Several MSMEs have begun to implement green marketing strategies by using environmentally friendly raw materials, biodegradable packaging, and sustainability-based communication. The main challenges faced include higher production costs, limited access to green raw materials, and low consumer awareness. Continuous mentoring and support from the government and academics are needed so that the implementation of green marketing can be more effective. Digital marketing is one of the strategies proposed to expand the market for green products more efficiently. This program has a positive impact on building a sustainable business ecosystem for MSMEs in Cirebon City. Further evaluation is still needed to measure the long-term impact of the implementation of this green marketing strategy.
OPTIMIZATION OF DIGITAL MARKETING STRATEGY TO IMPROVE UMKM COMPETITIVENESS IN THE DIGITAL ECONOMY ERA IN BARLINGMASCAKEB
This community service program aims to improve the understanding and skills of MSMEs in the Barlingmaskaceb area in implementing digital marketing strategies. Digitalization in marketing is an urgent need for MSMEs to be able to compete in the increasingly competitive era of industry 4.0. This program includes training and mentoring that focuses on the use of social media, marketplaces, and marketing data analysis to increase the effectiveness of business strategies. Through counseling methods, workshops, and direct mentoring, participants gain insight and practical skills in optimizing their digital marketing. The results of the program show that participants experienced an increase in understanding in managing digital marketing content more effectively and strategically. More consistent use of social media, optimization of marketplace features, and the use of analytical data in evaluating marketing performance have helped MSMEs increase market reach and customer loyalty. In addition, collaboration between MSMEs in joint marketing strategies has also proven to be able to strengthen their competitiveness in the digital market. Continuous mentoring and the formation of a digital MSME community are key factors in ensuring the sustainability of the impact of this program. As a recommendation, there needs to be further support from the government and related institutions to provide access to advanced training, digital infrastructure, and policies that support the digital transformation of MSMEs. The sustainability of this program can also be strengthened through regular monitoring of the development of MSMEs after training to ensure effective and adaptive strategy implementation. With a sustainable approach, this program is expected to become a model that can be applied in other regions to accelerate the digital transformation of MSMEs more broadly.
STRENGTHENING SANTRI COMPETENCIES THROUGH ENTREPRENEURSHIP EDUCATION AT MA TAHFIZUL QUR'AN ISTIQOMAH SAMBAS PURBALINGGA
The community service program, especially for students at the Tahfizul Qur'an Istiqomah Islamic High School in Sambas, Purbalingga, aims to empower students by improving their competence and fostering an entrepreneurial mindset. This community service team consists of the academic community of the Faculty of Economics and Business, Al-Irsyad University Cilacap. Empowering santri with entrepreneurial acumen not only changes their future, but also the vitality of their community. Interactive workshops, mentoring programs, and real-world business projects equip them with critical thinking skills, creativity, and a resilient mindset. This blend of spiritual learning and practical business skills fosters well-rounded individuals who are ready to navigate and contribute to the modern economic landscape. This initiative not only teaches them how to start a business, but also fosters confidence. This approach echoes the transformative impact seen when the education system integrates practical skills—such as how the incorporation of technology in the classroom has changed the learning experience globally. Expanding such entrepreneurship programs can unlock untapped potential in other educational institutions, empowering more generations of young people to become catalysts for change in their own communities. Evaluation results show significant improvements in critical thinking, problem solving, and creativity. The program encourages students to think creatively and develop innovative solutions and business ideas. Students are better prepared to contribute to the economic development of their community, either by starting their own business or contributing to an existing business.
ENVIRONMENTAL SUSTAINABILITY AND COMMUNITY EMPOWERMENT THROUGH REFORESTATION IN SENGONKEREP VILLAGE
The community service program in Sengonkerep Village, Gedangsari District, Gunung Kidul Regency, aims to rehabilitate critical land and empower the community through participatory-based reforestation. The community service team, apart from the Sarjanawiyata Tamansiswa University academic community, also involved foreign campuses: Thepsatri Rajabhat University (TRU) Thailand, Emilio Aguinaldo College (EAC) Philippines and Dong Nai Technology University (DNTU) Vietnam. This activity involves the community in every stage, from preparation, counseling, training, to tree planting. A total of 1,200 trees consisting of sengon (500 trees), jackfruit (100 trees), soursop (100 trees), and munggur (500 trees) were planted in critical areas prone to erosion. This program aims to reduce erosion, improve soil quality, and increase water retention. In addition, the training provided to the community has improved their knowledge and skills in tree planting and maintenance. The evaluation results indicate a significant increase in the community's knowledge regarding reforestation techniques and environmental sustainability. This program has provided positive ecological and socio-economic impacts, with the hope of improving the environmental quality and the community's income in the long term.
DIGITAL STRATEGY FOR MAJOR VEGETARIAN SMES: WEBSITE DEVELOPMENT FOR GLOBAL MARKETING
This community service project aims to develop a website that can enhance the digital presence and support the market expansion of Utama Vegetarian, a small business that provides high-quality vegetarian food products. The implementation method consists of three main stages: needs analysis, website development using the Wix platform, and training the partner to manage the website independently. The analysis techniques used include semi-structured interviews and direct observations of the business operations to understand the challenges faced by the partner in expanding market reach and managing brand identity. Additionally, secondary data collection was also carried out to assess global trends in the vegan food industry, which supports the development of more effective digital marketing strategies. The outcome of this project is the creation of a user-friendly website with features such as a product catalog, educational articles, and e-commerce integration, which can enhance customer interaction and expand the market of Utama Vegetarian both locally and internationally. Furthermore, the partner now has a practical guide and the skills to manage the website independently, supporting the sustainability and future development of the business. Additionally, the website is designed with features ready for further development, including analytics integration and international payment options, enabling broader expansion into the global market.
STUDYING IN ENTREPRENEURSHIP: A STRATEGIC STEP FOR PROSPECTIVE YOUNG ENTREPRENEURS
This community service activity aims to increase the motivation of Al-Irsyad Cilacap High School students in choosing entrepreneurship as their career choice. The background of this activity is the low interest of students in entrepreneurship due to a lack of understanding of career opportunities and benefits in this field. In addition, there is an assumption that entrepreneurship is a high-risk field and requires large capital, thus reducing students' interest in pursuing a career as an entrepreneur. Through a series of presentations and interactive discussions, students are introduced to the basic concepts of entrepreneurship, the importance of innovation in business, and the opportunities and challenges faced by entrepreneurs. The results of this activity showed a significant increase in students' interest and understanding of entrepreneurship. Surveys conducted before and after the activity showed a 30% increase in students' interest in continuing their studies in entrepreneurship. In addition, students also showed an increased understanding of the role of entrepreneurship in creating jobs and reducing unemployment. This activity succeeded in providing inspiration and motivation to students to pursue a career in entrepreneurship as prospective young entrepreneurs, as well as equipping them with the knowledge and skills needed to succeed in the future. It is hoped that similar activities can continue to be carried out to support the development of student potential and create a young generation that is ready to face the challenges of the world of work.
IMPROVING ENTREPRENEURIAL AND INSTITUTIONAL CAPACITY OF MILLENNIAL FARMERS IN KEBUMEN DISTRICT
This community service activity aims to enhance the entrepreneurial capacity of millennial farmers through training and the application of modern agricultural technology. Recognizing the importance of the agricultural sector for economic growth and poverty reduction, this activity is designed to address the challenges faced by young farmers, such as limited access to capital, technology, and markets. Through an integrated training method that includes entrepreneurship education, the use of smart agricultural tools, and digital marketing strategies, participants can acquire the knowledge and skills necessary to sustainably manage agricultural enterprises. The results of this activity show a significant increase in participants' understanding of entrepreneurial practices, as well as their ability to formulate innovative business plans. Additionally, networking between farmers and other stakeholders has been strengthened, improving their access to resources and markets. These findings indicate that a holistic approach to capacity building in entrepreneurship can have a significant positive impact on millennial farmers, thereby supporting sustainable rural economic development.
Empowerment of Daleman Kidul Village Community Through Nawasena Kemala Digital Waste House
Waste management in Daleman Kidul Village, Pakis District, Magelang Regency, is not yet optimal even though there are waste banks in three hamlets. The main problem is the lack of systematic and integrated institutions and low community participation in waste management. Therefore, the PPK Ormawa HMJM FE Program seeks to form the “Nawasena Kemala” institution as a village-level Digital Waste House that focuses on managing organic and inorganic waste. Through empowering PKK mothers, youth of Karang Taruna, and village residents, this activity develops skills in processing waste into products with economic value. As a result, villagers in eight hamlets are able to manage waste effectively through digital applications and contribute to improving the local economy. This program has succeeded in increasing environmental awareness and community education through sustainable activities.
FROM STUDENT TO INVESTOR: UNDERSTANDING THE CAPITAL MARKET AND STOCK INVESTMENT
This community service activity aims to increase students' knowledge about the capital market and stock investment and encourage them to start investing. The implementation methods used include workshops, seminars, and interactive discussions involving students from the University of Muhammadiyah Gombong. Resource persons who are experienced in the investment field provide comprehensive material on capital market mechanisms, investment risks and opportunities, and smart decision-making strategies. Data analysis techniques are carried out through questionnaires filled out by participants before and after the activity, which aims to measure their level of understanding. The results of the activity showed a significant increase in student knowledge, where the average understanding score increased from 55 percent to 85 percent after participating in the socialization. In addition, 90 percent of participants expressed satisfaction with the implementation of the activity, and 85 percent planned to start investing. This activity succeeded in providing valuable insights for students and is expected to encourage them to actively participate in the world of investment.
DIGITALIZATION GUIDANCE FOR UMKM IN CIREBON CITY: INCREASING COMPETITIVENESS THROUGH TECHNOLOGY TRANSFORMATION
This community service program aims to improve the digitalization capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City. Digitalization is an important key for MSMEs in increasing competitiveness, especially after the COVID-19 pandemic, which has accelerated the shift of businesses to digital platforms. This program focuses on training in the use of digital technology, from digital marketing to application-based financial management. Through a participatory approach, MSMEs are given direct training on the use of social media, e-commerce, and digital payment applications. The results of this program show a significant increase in MSME digital literacy, as reflected in increased customer interaction, sales growth, and operational efficiency. However, there are several challenges such as limited time for assistance and infrastructure that is not evenly distributed in several regions. Overall, this program makes an important contribution to encouraging the digital transformation of MSMEs in Cirebon City and has implications for the development of broader digitalization policies for MSMEs in Indonesia.
FIELD STUDY PROGRAM IMPROVES STUDENTS' INTERPERSONAL ABILITIES
The practical program in the field is carried out by the university in order to provide learning to students to find out the work process is associated with the theory learned in college and provides the main benefits in the context of education to improve interpersonal skills in the form of informal interaction, skill development, practical experience and improvement of communication skills. It was carried out in one working day which consisted of a review of the work site at Perum Jasa Tirta II Jatiluhur, listening to the provision of material by the facilitators and discussions. It is hoped that this activity can provide organizational experience for students so that they can improve interpersonal skills in management decision-making.